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Cheapest Day Out at Town £31.70
Wednesday, 15th Oct 2014 11:37

The cheapest day out at Town costs £31.70, according to this year’s BBC Price of Football survey which is published today.

The survey calculates a day out from the prices of the cheapest adult matchday ticket offered (at Town £23.50, a Grade C ticket bought on the day), a pie (£3.20), a cup of tea (£2) and a programme (£3), which total £31.70 at Portman Road this season.

Only six Championship clubs' cheapest day out cost more with the most expensive at Brighton at £34.70, while Derby is the cheapest at £18.

According to the survey, Town have the seventh highest-priced cheapest season ticket (£399) with the lowest at Charlton (£150) and the dearest at Norwich (£499.50).

The Blues have the second most expensive season ticket overall (£805 in two sold out sections either either side of the directors’ box and another section on the halfway line) behind Fulham (£839).

The corporate Block D seats costing £1,167 are not included in the survey this year unlike in previous seasons when they were billed as one of English football's most expensive tickets.

Town have the eighth highest-priced cheapest matchday ticket (£23.50) - the most reasonable are at Derby and Sheffield Wednesday (£10) - and the 10th lowest-priced most expensive ticket (£34.50, the cheapest-priced seat at a Grade A game). The most expensive in the division is at Fulham at £45.

The price of the programme (£3), pies (£3.20), tea (£2) and an adult shirt (£44.99) are all about average for the division. You can find more on the survey here and tables relating to prices in the UK and elsewhere here.

Earlier this week, Town announced a series of ticket promotions at games over the next month.


Photo: Action Images



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Paulc added 11:59 - Oct 15
I looked at this report on the BBC website this morning and noticed as you point out here, that the most expensive match day seat price is £34.50. how is it that I paid £37 for my ticket v the budgies? (this was an advacnce purchase, not on the day)
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PhilTWTD added 12:11 - Oct 15
I think it refers to the lowest-priced tickets, which for the Norwich game, Grade A, would have been £34.50 - the lowest-priced tickets at the highest-priced games, if that makes sense!

http://www.itfc.co.uk/documents/1415-price-plan-all-grades37-1765627.pdf
1

NoCanariesAllowed added 12:12 - Oct 15
I'm surprised anyone is more expensive than us. I don't think any Championship club should be charging over the £30 mark for a league match.

Ticket price rises aren't helped by recent rail fare hikes as well. Match ticket + travel means I can't get to Portman Road these days without spending anything less than £100 before I've even gotten to the ground.
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ottovonbismark added 12:16 - Oct 15
Fans will have to boycott games soon, even now, if this trend continues. Keep paying and keep getting price increases. It has to stop.
5

carsey added 12:17 - Oct 15
I heard Milne briefly on Radio Suffolk this morning whining on and trying to justify the prices. The truth is the club squeeze as much as they can out of supporters who can afford to pay for season tickets because that is guaranteed income they can rely on.
If a few extra come through the turnstiles on the day so be it.
Away fans are hammered which does nothing for inter club relations.
Until the club start treating fans as being important only the loyal 15000 or so who can afford season tickets will turn up. Others can't afford it.
They could start by putting the family sections up in A & B of the Cobbold Stand out of the bad weather and reducing the prices of the awful food and drinks.
5

IP3 added 12:19 - Oct 15
The cost of the cheapest match-day ticket at Town has increased by £8.50 since 2011. From those numbers from the BBC. A disgusting increase.

It's about time ME started serving the local community to get the whole town back to supporting Town, rather than ferrying in guests for lavish executive box tickets.

Football is broken. It's no longer a club, but a business.
9

muccletonjoe added 13:04 - Oct 15
I have commented on this many times, and was told by some that if we had a successful team the crowds would return........
1

JohnStirk added 13:12 - Oct 15
I'm not saying that the tickets are cheap but it's not necessary to pay £8.20 for a dirty pie, a nasty cup of tea and a glossy magazine. Eat before you leave home or bring a sandwich, a flask and a good book. I just go to PR for the football.
4

hampstead_blue added 13:16 - Oct 15
Whilst the prices are on the high side, think of it like this.

Q) If they lower prices by £5 per ticket will that significantly increase attendances?
A) I don't think so.

Q) If we lower prices and attendances DO NOT increase, then the club will be in a worse position within the FFP rules.

Q) Would we rather be pushing for promotion or fighting relegation?
A) No brainer.

I really don't think we are too high. There are enough of the cheaper tickets so that those who want to can pay more do so, and those who cannot can also attend.

-8

olimar added 13:52 - Oct 15
"muccletonjoe added 13:04 - Oct 15
I have commented on this many times, and was told by some that if we had a successful team the crowds would return........"

I dont think an unbeaten run of just over a month can quite be classified as a "successful team". A successful run, but fans have seen plenty of that over the years. If we are still in the top 6 by March, I bet our crowds will be higher than they have been for the last 2-3 games.
3

BlueandTruesince82 added 14:06 - Oct 15
To put this in persepctive (and i realise this is not an exactly scientififc, nor does it take into account sundries, pies etc) but if were to say for currentky that an average priced ticket for a town game is £30 x that by an average gate of 16,000 that means the clubs matday gate recipts are £480,000 oer home game. If the club were to drop that price by £5 the club would need it to encourgae almost an extra 4,000 people to bring in the same revenue.

If it were to brining in an extra 4k the club would actually bring in £500,000 per home game.

Now I dont think £5 off a ticket is enough to bring an extrz 4,000 on the gate and the more the price drops the more the people are needed to make up the shortfall.

I'm not making any comment of whether current prices are fair or not but what I think it shows is that the club has to walk a very fine line especillay now with FFP kicking in.

I dont think £30 is too bad for a game of football at championship level, especially when it costs a tenner just to get in the cinema these days....... the soulotion to my mind is more offers such as the ones announced yesaterday and kids for a quid, discounted tickets to schools etc (get them in young and they support the Town for life)

I think the club is fairly good at offering tiered prices, to suit most peoples pockets.

The reason I dont get to as many games as i would like is because I live nowhere near Ipswich, its the cost of petrol and evertyhing else on top, yes lowere ticket prices would help but so would lowere everthing prices. Equally if it was not such a ball ace getting out of Ipswich post match that would be good too.
3

IamSpartacus added 14:32 - Oct 15
Many of the arguments above are valid, but one factor is missing... the future.

I was indoctrinated as a child, taken to every game by my Granddad and got the bug, so when I became an adult I continued to come- until kids came and now finances are tight and I can't afford it. A knock on effect of this is that I can't take my 8yr old son either, meaning no indoctrination, meaning 1 fan that hasn't been able to get the bug of watching live football.

Now I desperately would love to go, I know I could turn my son's mate from a Man U fan to Ipswich in half a dozen games, but other financial pressures in life mean I can't justify the outlay.

I know I'm not the only one in this position, I see it on here, other social media and through speaking to friends... the same issue where long term is being missed.

We (ITFC) are in danger (and other clubs for that matter) of, when the financial bubble bursts (and it will, they always do), not having build a foundation of future support. Too much myopic thinking is harmful to our club... time someone realised this.
8

karls_dad added 14:39 - Oct 15
To those that think the prices are fair, well lucky old you!
Now lets have a look at my situation, disabled, on benefits, get a tad over a hundred quid a week to live on, thats it! i live in North Norfolk so a good way to travel about 70 mile ish each way, just how can i afford to support town? i have not been to a game for three years! just cannot do it! end of!
So i have to listen on the Internet, does this make me any less of a fan?
What was that two quid for a cup of tea? £3-20 for a pie from which i remember was very poor!, its no wonder the gates are falling, disgusting prices, the club should be ashamed of itself,
I am totally gobsmacked at the attendance at these prices, all i can say is there must be some very well paid people in Ipswich now!
3

Millsey added 14:57 - Oct 15
Like all things in the world....if you can't afford something you can't have it. Lets run the club at a loss.......oh hang on?
Some of you lot need a reality check.
-3

Paulc added 15:05 - Oct 15
Thanks for the clarity Phil, but the BBC website does clearly state that the most expensive match day ticket price is £34.50 and I paid more. This article is misleading in the same way that the £10 quoted for Sheff Wed tickets are not available at every game so a ST holder at Hillsborough tells me.

The headline to focus on with regards to town should be the fact that the cheapest ticket has risen by £8.50 in 3 years - that's 57%!! This is actually quite disgusting!

Having said that, I don't think reducing ticket prices by even the £8.50 would put more bums on seats (not significantly anyway). History tells you it's success that brings people in.IF (big IF) we got promoted this season, you wait and see how many people can suddenly afford to go to games. I refer back to 95 when we got relegated from the PL 1st time round, there were 3,500 ST holders the following season, when we got promoted in 2000 27,000 people lobbed up!
0

PhilTWTD added 15:30 - Oct 15
Paulc

I checked the £8.50 figure as it surprised me and that is sort of right, but not quite the whole story. That £15 Grade D ticket was introduced as an additional rate in 2011 but never used. The idea was, if I remember rightly, to have a grade if there was a particularly unattractive game near the end of the season when there was nothing left to play for. The actual Grade C seat price at that point was something rather nearer the current price, c£21 I think, although the precise figure's not on our database.
1

MVBlue added 15:43 - Oct 15
The North/South divide.
A 2up 2 down house in Derby is £60'000. In Ipswich?
£10 at Derby does look very cheap but its partly regional economics.
0

BlueandTruesince82 added 16:08 - Oct 15
Karls Dad, get in touch with your local Shaw Trust office, they are a cahrity who work with those who are disabled (in any form) to help secure work and long term employment
0

happybeingblue added 16:51 - Oct 15
can someone from the club please explain why we have a grading system in the championship when our ground is only half full and teams like burnley who were probably grade c i guess last yr can be a bigger club than say leeds who may bring a few more down than usual but does anyone really think oh lets go see the town play leeds/derby etc over say brentford or millwall as anyone can beat anyone in this league it really is another way of mugging the fans off as per usual sigh
2

Lightningboy added 16:51 - Oct 15
Our crowds have dropped to circa 16,000 over the last few seasons..not the fans faults,it's the clubs being held to ransom by greedy players and their agents thus they have to shove ticket prices up..not just us but everywhere apart from the elite few.

FIFA don't help matters by refusing to introduce a worldwide wage cap.

I read today that out of every £1 that a premier league club generates,71p of that goes towards paying the players...it's gone beyond disgusting how much some of these players are on...no player needs to earn more than £10k a week,they're kicking a ball around ffs not saving lives.

If wages came down so could ticket prices and your average man (family) on the street could afford to go to matches more often & PR would have a fuller stadium every week rather than being half empty..it's not rocket science but the heads of our game seem too stubborn/ignorant to do anything about it.
8

happybeingblue added 16:57 - Oct 15
those who think ticket prices are reasonable need to get a serious reality check what about trying to take a family to a match thats a weeks food shopping for some people! and im not just talking about itfc up and down the country fans are getting ripped off and all the chelskis and premiership big boys dont care as all the tourists will pay the big ticket £s so players like rooney and co earn millions look whats happening at wembley barely filling out as average fan has had enough to quote a phrase FOOTBALL WILL EAT ITSELF!
4

MattinLondon added 16:57 - Oct 15
I can't for the life of me understand the point of Gradeing matches A,B, C - With the exception of Norwich all the other teams are just bog standard run-of-the-mill Championship sides.

I know Norwich is just another bog standard run-of-the-mill Championship side but the derby makes it a more attractive fixture.



3

Gazelle added 17:18 - Oct 15
i don't understand why it's necessary to have a pie and cup of tea at a football match and as far as match tickets are concerned if there are going to be over 10,000 empty seats a substantially reduced price for kids with their parents might be an incentive to get the gates up.
1

blueboy1981 added 18:10 - Oct 15
........ some of the posters on here are far less than considerate to the 'have nots' and less well off of this world - maybe that is the most indicative sign of how the Club has changed - from the once caring Club with Supporters to match, that we once so proud of.

Sad fact - but TRUE.
6

blueboy1981 added 18:20 - Oct 15
........ 'were' so proud of.
0


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