Town sold 12,800 season tickets before the early bird deadline which passed earlier in the month. That figure is 800 up on the same time a year ago with the total eventually reaching 15,950 for the current season.
Chief executive Simon Clegg says the numbers will grow over the summer but doesn’t foresee last year’s figure being matched: "We would expect more purchases through the summer, as is normal, so we will be over the 13,000 mark overall for 2010/11.
"Like for like, we are up around 800 on this stage last year but obviously when you take in the final figures following Roy's arrival last year, there has been a drop.
"While that is disappointing, it is also very understandable and falls in line with the figures we have of other clubs in the Championship who are similar in size to us and have also had similar seasons to us in terms of not being able to reach the play-offs.
"There is also the continuing financial pressure given the current economic climate, but it's worth noting that we are averaging over 20,000 at home games this season, amongst the highest in the Championship.
"Those figures are on the back of what has clearly been a disappointing season so it shows the potential that is there if we start to win games on a consistent basis."
Season ticket prices have been frozen for the season ahead with the Blues also continuing their Premiership Cashback offer.