Chief executive Simon Clegg says he will look at the pricing of Town’s pre-season friendlies in the wake of the disappointing 5,770 attendance at last week’s 1-0 defeat to a Spurs XI. A number of TWTD posters were unhappy at paying £15 to watch what was essentially a reserves fixture with neither side fielding more than a handful of first team regulars.
Clegg told TWTD: "I think with the benefit of hindsight we might have done things slightly differently and certainly it’s been a learning experience for me.
"There’s no doubt about it, I’d prefer to see more of the stadium full for friendly matches and we’ll have to think very carefully in terms of the pricing structure to get the optimum price for the fans and for the club in future games.
"For me as a chief executive, it’s a case of getting a balance between a full stadium and trying to generate the right level of income to offset the expenditure we have.
"People forget that even for a friendly we carry huge overheads as a result of opening up the stadium - putting in turnstile operators, putting in stewards, floodlights, first aid, the police, the whole operation. Those costs have to be covered or it just becomes non-cost-effective.”