West Brom striker Simon Cox is amongst the Premier League players to have been targeted by boss Paul Jewell. Earlier today, Jewell revealed that Town were rebuffed by two top flight players they wanted to take on loan last week.
Cox, 23, started his career at hometown club Reading and had spells on loan at Brentford, Northampton and Swindon before joining the Robins on a full-time basis for a fee of £200,000 in January 2008.
After scoring 47 goals in 86 starts and two sub appearances for the Wiltshire club, a fee of £1.5 million took him to the Hawthorns in July 2009.
However, the 5ft 10in tall frontman has failed to really establish himself with the Baggies and has made only 30 starts and 21 sub appearances, scoring 13 goals.