Town are expecting their highest league attendance of the season so far on Saturday when Crystal Palace visit Portman Road. The club are running a ticket promotion with adult seats at £10.
The Portsmouth game last month, when a similar promotion was run, is currently Town’s top Championship gate of 2010/11, having been watched by 23,345. The Cardiff match earlier in the campaign, also a promotion, saw 22,599 at Portman Road.
John Ford, Town’s ticket office manager, says he expects those totals to be surpassed at the weekend with 22,000 tickets already sold: "It's going to be a good crowd and could well beat the Portsmouth gate."
In addition to the ticket promotion, Saturday also sees the Supporters’ Club running a Day of Supporters Events with Blues fans from around the globe in attendance.
Meanwhile, with the early bird season ticket deadline just over a week away, Ford says he's encouraged by the number of applications already received: "Sales have gathered some pace, so there are plenty coming in.
"It is too early to forecast, but from the atmosphere generated by supporters renewing their tickets there seems to be optimism for the season ahead with Paul Jewell in charge.”
Elsewhere, Melbourne Victory have refused to comment on the likelihood of former Blues boss Roy Keane becoming their manager, a spokesman saying: "We won't be commenting on speculation regarding the coaching position. Suffice to say, we still have a long way to go in the process of appointing a coach."