Town chief executive Simon Clegg has revealed that the club will cover fans’ travel costs to the Blues’ next away game at Blackpool as an apology for Saturday’s 7-1 thrashing at Peterborough United. The 546-mile round trip to Bloomfield Road on Saturday 10th September is the longest of the campaign.
Clegg said: "I have decided that the club should carry the costs of the supporters’ coaches for the Blackpool game — however many that will be — as a show of our gratitude to our fans after enduring last weekend’s defeat at Peterborough.
"It says something about the support this club is fortunate to enjoy that a vast majority of the 1,300 fans who made the trip to London Road were still there at the final whistle having endured a humiliating last 60 minutes of the game.
"Speaking to the players and the manager, I know they were personally embarrassed and dejected, but they also felt bitterly disappointed as to how badly they had let our loyal fans down.
"Watching your team lose as well as win is all part of being a football fan and it’s not a decision we have taken lightly, but we feel this one-off gesture is the right one and I know Paul and the players are right behind it as well.”
Manager Paul Jewell added: "We’re all hurting this week, but the people I feel most for are the supporters.
"Every other weekend they make long journeys and pay a lot of money to support us on our travels and we are letting them down. We need to improve; not just for our sake, but most importantly theirs.”
Supporters wanting to take advantage of free coach travel to Blackpool need purchase their match tickets from the club’s Ticket Office prior to midday on Tuesday 6th September.