Town have reduced prices for the home game with Middlesbrough by 25% in what they describe as “a major ticketing trial”. Fans have been critical of high matchday prices for the last few seasons.
Adult prices for the match on Saturday 11th February have been set from £20, the lowest matchday price since the 2004/05 season.
Chief executive Simon Clegg says the initiative is an experiment which could have a bearing on next season’s prices: "Gate receipts are a vitally important revenue stream and the ticket office manager and I spend a lot of time trying to maximise these to decrease the gap between over-expenditure and income.
"The Middlesbrough game is a deliberate trial to measure the effect on volumes and revenues. I hope that many Town fans will take up this great offer as it could influence our thinking on future ticket pricing strategy."
Ticket office manager John Ford added: "These will be our cheapest League prices for seven years and I hope the supporters will take advantage of what we think is a fantastic offer."
For more details on prices and to buy tickets, visit the club site.
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