Fans wanting to buy their season tickets at the cheaper early bird prices need to do so before today’s midday deadline. In February, the Blues announced that season ticket prices would be frozen.
Chief executive Simon Clegg says the club strictly enforce the cut-off point: "While I know it is human nature to leave things to the last moment, I encourage all Town fans who wish to benefit from the early bird offer to do so before the deadline.
"Over recent years I've heard the most wonderful and elaborate reasons why people haven't been able to make the deadline, including someone's dog eating their application form!
"To be fair to everyone we will only accept those applications made before the deadline so please make every effort to prioritise this."
The Ticket Office is taking applications from personal callers up until midday, while renewal can also be carried out online. Further details on the club site.