Town have announced a slight rise in season ticket prices for the 2014/15 campaign. An adult seat in the lower tier of any stand purchased before the April 14th early bird deadline costs £399 compared with £390 for the current season, only the second time prices have risen in the last eight years.
That works out at £17.35 per game at Championship level, a saving of more than £230 compared with the club’s current matchday prices.
Upper tier prices around the stadium for a standard season ticket have gone up by around six per cent.
Season tickets for concessions are available from £289, while fans under 20 will pay from £231.
The under-11s season ticket is frozen at £10 for the year, while the cheapest under-16s price has increased to £113.
Town, who had around 12,000 season ticket holders last season, have added an incentive to sign up to the Academy Association. Season ticket holders who purchase before the Early Bird deadline of April 14th and who are investing £10 a month in the Academy Association will receive a free Premier League season ticket for 2015/16 if Town go up.
This replaces the Premier League Price Pledge which has run for a number of seasons and gave season ticket holders 50 per cent off a Premier League season ticket if the Blues went up.
The 12-month interest free direct debit payment scheme with continue with those that used the facility last season automatically renewed for 2014/15.
Joint-managing director Jonathan Symonds said: "One look at the Championship table illustrates the progress we have made over the past year or so.
"Under Mick, we are heading in the right direction and striding closer to our ambitions of Premier League football.
"While success at first-team level is obviously the priority, we are also committed to investing in homegrown talent through our Academy and we hope to reach category one status by the end of the season.
"That will put us in the best position to find and develop our own players and see them progress to the first team.”
Season tickets go on sale from ITFC Direct on Monday with more details on the club site.