Town have reduced the price of coach travel to Saturday’s away game at Burnley by 50 per cent.
Tickets on the official coaches to Saturday’s live Sky game at Turf Moor, which kicks off at 12.15pm, would have cost £39 for adults, £33 for senior citizens, students and under-20s, and £25 for juniors, but the fares have been reduced to £19.50, £16.50 and £12.50 respectively for the first five coaches booked.
Fans who have already booked their coach tickets will be reimbursed for half their fee with those who paid in cash required to claim their refund at Planet Blue.
Joint-MD Ian Milne told the club site: "Obviously it’s a big match for the club and we’d like to see as many Town fans at the game as possible and getting behind the players.
"We appreciate though that it’s a long journey and an expensive journey, so we will be subsidising the first five official club coaches by 50 per cent.”
The coaches leave Portman Road at 5am and will return around 8pm. Coach tickets can be booked via ITFC Direct and at Planet Blue.