Boss Mick McCarthy says the Blues' promotion challenge may have come under the radar of the bookies and the media, but that won’t have been the case with the other clubs in the Championship.
Having been unfancied prior to the start of the season, Town are currently fourth in the table, two points off the top, having been in and around the play-off zone for most of the season.
"People say that we’ve been under the radar but we’re not under the radar of the other teams,” McCarthy said at Thursday’s launch of the London to Amsterdam cycle challenge.
"The other teams are all having us watched like we do them. We have four reports on every team that we play.
"We have them watched, we watch them ourselves me and TC, we analyse them on the Scout7 or the DVDs that we get.
"Maybe we were unfancied, look at Norwich and they came down here and they beat us and were crowing and now we’re above them.
"Cardiff, Fulham, they are all fancied, there are one or two of them not really doing it yet.”
Despite the Blues’ current position, he warns that there’s still a very long way to go: "There are 29 games to play as yet. There’s a lot of football to be played. I think maybe from bookies, from journalists, from all those that didn’t fancy us, the jury was out on us.
"But the teams know what to expect, the opposition knows what to expect and when we go to Bournemouth next Saturday they won’t be thinking ‘Little old Ipswich are coming and it’ll be a nice, easy game’, they’ll be ready for us.
"When people start writing about us a bit more it highlights the success that we’re enjoying at the minute, but that can very quickly go.”