Cardiff City are reported to have ended their interest in signing Blues striker Daryl Murphy.
The Bluebirds were previously said to have the Irish international at the top of their summer wish list but now, according to Wales Online, they are turning their attention elsewhere with the Blues said to be asking more than £4 million for the 32-year-old.
Town's 27-goal Championship top scorer has been the subject of much speculation since the end of the season with West Brom, Leicester and Norwich all linked on Sunday, while Stoke manager Mark Hughes is also understood to be weighing up making a move.
Earlier this month, Championship Middlesbrough were claimed to have had a £2.5 million offer turned down.
Newly-relegated Burnley and QPR as well as Fulham have also been mentioned in connection with the Waterford-born frontman, along with the other demoted former Premier League team Hull City, who were previously linked in January.
Manager Mick McCarthy and owner Marcus Evans have both said that they are determined to keep hold of the Blues' key players this summer, while Murphy has repeatedly stated that he has no intention of leaving Town as he and his family are settled in Suffolk.
Whether that would change should any of the reportedly interested Premier League clubs firm up their interest remains to be seen.
The former Waterford, Sunderland and Celtic frontman signed a new contract with Town last July, which has another year left to run with the Blues having an option to extend it for a further season.
Meanwhile, Southend manager Phil Brown has confirmed that midfielder Anthony Wordsworth, who was released by Town at the end of the season, is amongst the players he wants to sign this summer.
"It's true that [ex-Leyton Orient striker] David [Mooney] and Anthony are two of the players we're after,” he told the Southend Echo.
"I think they are exactly the type of players we need here and hopefully we can bring them in.”