From the end of this season the Football League will rebrand as the English Football League, or EFL for short.
The new name will also see a new logo - only the fourth in the Football League’s 127-year history - featuring 72 balls representing each of the clubs in three ‘swathes’ referencing the three divisions.
Football League chief executive Shaun Harvey explained the move: "The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football.
"In an increasingly challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognisable to a broader audience of potential fans, viewers and commercial partners.
"We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage.
"As such, it will be something that all fans can identify with - whether they be young or old, at home or abroad."
Harvey says the divisions themselves will retain their current names: "The Championship, League One and League Two divisional titles have proven popular with fans since their introduction in 2004 and have since been used by leagues in other countries and in other sports. It is therefore our intention to incorporate them into the new EFL brand.
What to read next:
McKenna With Southgate at Villa Town boss Kieran McKenna was pictured with England manager Gareth Southgate at this evening’s 3-3 draw between Aston Villa and Liverpool at Villa Park this evening.
Clarke Undergoes Achilles Surgery Blues right-back Harry Clarke has revealed he has undergone surgery on the Achilles injury he has been managing for the last two seasons.
Al-Hamadi Set For Surgery Blues striker Ali Al-Hamadi is set to undergo surgery on his long-standing adductor injury when he returns from his post-season holiday, TWTD understands.
Tractor Girls Trio Collect Awards Tractor Girls trio Sophie Peskett, Natasha Thomas and Nina Meollo collected their honours at this afternoon’s FA Women’s National League Awards at the Women’s FA Cup final at Wembley.
Ndaba's Loan Side Killie Qualify For Europe Blues central defender Corrie Ndaba helped Kilmarnock to confirm their place in next season’s Europa League second qualifying round via a 1-0 Scottish Premiership win at St Mirren yesterday.
Hayes Suffers Second Wembley Heartbreak Blues keeper Nick Hayes suffered Wembley heartache for the second time in six days yesterday as his loan side Solihull Moors were beaten on penalties by Gateshead in the FA Trophy final.
U18s Beaten in Final Game Town’s U18s were defeated 3-1 by Peterborough United at London Road in their final Professional Development League Two South match of the season this afternoon.
Goodman: I've Been Nothing But Complimentary About Ipswich Sky Sports pundit Don Goodman has defended himself following Blues defender Luke Woolfenden’s claim the former Wolves striker would have been disappointed by Town’s promotion to the Premier League.