Town MD Ian Milne says the Blues have no plans to drop their away prices while in the Championship, despite visitors to Portman Road having to pay more than the Premier League’s recent self-imposed cap of £30.
Rotherham fans paid £32.50 for their seats in advance of Saturday’s game and £35 on the day with the Blues freezing their matchday prices for next season and having scrapped the grading of matches.
Milne says that in the Championship clubs rely on their ticket income far more than Premier League sides do these days.
"Premier League ticket revenue is a drop in bucket to what they get [overall] because of the TV money that they get,” he told Saturday’s Life’s a Pitch on BBC Radio Suffolk.
"Forty per cent of our revenue comes from ticket sales, so it’s an important part. Next season we’re going to continue the one grade system and we’re not raising prices.
"Whilst it would be lovely to reduce prices, it is an important part of our revenue. But by holding the prices we think that’s good and having one grade makes life easier for fans.”
Town announced their season ticket prices for 2016/17 earlier in the month and Milne says sales are in line with last season at the same stage: "Our early season ticket sales are as they were last year.”
The early bird deadline for buying season tickets at the lowest price is midday on April 11th.
Photo: ITFC.