Town have the joint-highest-priced cheapest matchday ticket in the Championship, according to the BBC’s Price of Football survey for the current season, which has been released this evening.
The Blues’ lowest-priced adult seat purchased on the gate ahead of a game costs £30, as does the cheapest matchday ticket at Leeds.
Birmingham and Huddersfield have the cheapest adult matchday tickets in the division at £15, while Derby have seats at £17.50 and Blackburn, Cardiff and Nottingham Forest at £18.
The Blues' most expensive adult matchday ticket is the joint-sixth dearest at £40 along with Norwich City and Birmingham with Sheffield Wednesday (£49), Fulham (£45), Brighton and Leeds (£42), Bristol City (£41) dearer.
Town’s cheapest adult season ticket is the fourth highest-priced of Championship clubs' cheapest at £417 (if bought before the early bird deadline), 24 per cent above the league average, with only Norwich (£499.50), Brighton (£475) and Newcastle (£428) more expensive.
Sheffield Wednesday (£415) and QPR (£400) are the only other Championship clubs whose cheapest season ticket is over £400.
Wigan and Huddersfield have the lowest-priced cheapest season tickets at only £179, while the Latics’ dearest season ticket is only £229.
The Blues’ most expensive season ticket quoted in the survey, £842 (a small number of seats in an area on the halfway line), is the dearest ahead of Fulham’s £839 ticket, although the Town website shows other seats aimed at the corporate market at higher prices.
In terms of tickets for away fans, Town have the cheapest at £10, according to the survey, but also the joint-second most expensive away seat at £40 along with Norwich, with only Sheffield Wednesday’s priced higher at £42.
Further information on the Blues' prices can be found here, while details of ticket pricing, as well as the cost of tea, pies and replica kit, at 223 clubs across 23 leagues can be found here.
Commenting on the survey, Town media manager Steve Pearce said: "We have frozen matchday ticket prices for the last four years and our season ticket prices in that time have gone up by only 1.7 per cent on average.
""We have maintained an under-11s season ticket price at just £10 for the last nine years, which compares favourably with any professional club in British football.
""We have also introduced a ‘Pick 6/Pick 12’ match ticket bundle that provides a cheaper rate than buying tickets game by game.
""As well as providing promotional offers to season ticket holders - these include saving money on additional match tickets - for the 2016/17 season we have introduced a new partnership scheme with local companies with season ticket holders able to get significant discounts on a range of goods and services.
""Having said that, we are taking a detailed look at our whole ticket operation. This obviously includes pricing but also new initiatives, reward schemes for season ticket holders and how to cater for any increase in away fans looking to come to Portman Road.
"This is a big venture for us and significant discussions have already taken place. They will continue to take place and we will be canvassing opinions from supporters.”