Town’s season ticket prices for 2017/18 focus on persuading young fans back to Portman Road but adult season ticket holders face a price rise of 1.5 per cent - unless the total of seats sold hits the club’s 12,750 target which would see all season ticket holders receive a five per cent refund.
The Blues have introduced a new under-23s price band which will see a seat in the lower tier of the Sir Bobby Robson or Sir Alf Ramsey Stands cost £230 if bought prior to the early bird deadline of midday on Monday 17th April.
The concession previously available to under-16s will now be available to under-19s, who will be able to buy a lower tier ticket before the early bird date for £125.
The £10 season ticket for under-11s has been scrapped, in part due to abuse with some fans buying tickets "just so they could have a seat in the Family Enclosure or have an empty seat next to them”, but there is a £50 season ticket available to those aged under 12.
Town have launched a new reward scheme as part of that ticket which will see young fans receive £2 in TeamCard points for every match they attend. If they're at all 23 Championship home games, they will get points worth £46.
An adult lower tier season ticket bought prior to the early bird deadline will cost £423 compared with £417 this season, an increase of 1.5 per cent.
However, the Blues will give all season ticket holders a refund of five per cent if the total of season ticket sales - including concessions - reaches 12,750 by Friday 4th August.
Town have increased the age at which fans are entitled to a senior citizens concession from 60 to 65 in line with other clubs.
Those currently paying a senior concessions price for a season ticket but will be 64 or younger on Thursday 10th August will have to switch to an adult ticket but their seat will be subsidised by 50 per cent for the season ahead. The 800 supporters affected by this change will be contacted directly by Town.
Town will be continuing the interest-free 12-month Direct Debit payment scheme, while they have scrapped admin fees for purchasing season tickets at Planet Blue or by post.
The Silver and Gold membership schemes have been revamped and a new Ultimate membership scheme has been introduced.
Town are yet to announce their matchday prices but we understand they’re set to be largely frozen for the most part but as with season tickets with reductions for younger supporters.
We also understand the £2.50 additional charge on tickets purchased on matchdays will be dumped.
If Town are relegated to League One, we understand season ticket prices will remain at the levels above but matchday pricing would be reduced.
Season ticket packs will be posted from Thursday 23rd March before they go on sale from Monday 27th March.
You can see full details of Town’s season ticket pricing for 2017/18 and the new membership schemes on the club site here.