Town target Jon Dadi Bodvarsson is reportedly set to join Reading from Wolverhampton Wanderers.
According to the Wolverhampton Express and Star, Icelandic international Bodvarsson is closing in on a permanent move to the Royals.
The news is likely to come as a blow to the Blues with the 25-year-old understood to be top of Town’s wish-list as they look to bring in another striker with Brett Pitman closing in on a switch to Portsmouth.
Discussions regarding a proposed move to Portman Road had been ongoing, although were a long way off being close to a conclusion, with the Blues preferring to take Bodvarsson on loan for the season.
However, it now appears Town will now have to look elsewhere for their second striker signing of the summer.
Pitman is understood to have been at Pompey today to discuss personal terms and to undergo a medical ahead of his free transfer to the League One club.