Town’s cheapest adult season ticket is the third-highest priced in the Championship, according to the BBC’s Price of Football 2017 survey, which has been released this evening.
A lower tier adult season ticket at Portman Road costs £423 with only Sheffield Wednesday (£455) and Norwich City (£499.50) pricing their cheapest seat higher.
Similarly, only two Championship clubs' most expensive adult season ticket is priced higher than Town’s (£842), Norwich City (£856.50) and Fulham (£929).
The Blues controversially raised adult season ticket prices by 1.5 per cent ahead of the 2017/18 campaign with numbers subsequently dropping by about 2,000 to around the 10,500 mark.
In last year’s Price of Football survey Town had the joint-highest-priced cheapest matchday ticket (£30). In the summer the Blues reduced their price to £25 but that’s still the joint-third highest this season along with two other clubs.
Only Leeds (£26) and Middlesbrough (£27) have more expensive cheapest seats with the survey finding that home matchday prices in the Championship had generally come down from an average of £22.11 last year to £20.58 this season.
According to the Price of Football, the average price of an away ticket in the Championship is the highest in any division in England, Scotland, Wales and Northern Ireland.
Town’s cheapest away ticket (£25) is the joint-sixth highest in the division, as is their most expensive away seat (£35).
In the summer, the Blues wrote to the other Championship clubs to try to arrange a reciprocal price cap of £25 on away match tickets.
Town offered to put a ceiling of £25 on away seats at Portman Road for a rival club's fans if they agreed to do the same when Town visit their stadium. The initiative was welcomed by most other clubs, although a number, including Middlesbrough, QPR and Leeds, opted not to take part.
A poll of 1,000 young adult fans across the country carried out as part of the Price of Football survey found ticket prices were an obstacle to four in five of them attending more regularly, Town having previously identified a similar issue more locally.
In order to address this, a new concession for supporters aged under-23 was introduced in the summer, while the previous under-16s price band is now available to under-19s.
The Price of Football survey results can be found in full here.