Town have announced a new three-and-a-half-year sponsorship deal which will see the name Magical Vegas emblazoned across the Blues’ first-team shirts.
Magical Vegas is an online gaming operator, a brand of Daub Alderney Ltd, which is part of the Stride Gaming group. The deal, worth up to £2 million in the Championship but potentially more in the Premier League, runs to the end of 2020/21 season.
The name will also see the Magical Vegas logo replace the Marcus Evans name on the Blues’ red away shirt, but not the home kit, for the remainder of this season.
The club say that fans who have bought an adult away shirt for this season can have the Magical Vegas logo overprinted for free at Planet Blue, although not immediately. Full details will be released soon.
Children’s sizes will continue to carry the Marcus Evans logo for the remainder of the campaign but due to FA guidelines the Magical Vegas name won’t appear on next season’s junior shirts.
"A lot of hard work has taken place on both sides and it’s the start of an exciting new partnership,” Town MD Ian Milne told the club website.
Town’s director of sales, Rosie Richardson, added: "We’ve been working on this agreement since the autumn and we are all delighted it has come to fruition.
"Magical Vegas is an exciting brand and we look forward to a new era of shirt sponsor at Ipswich Town Football Club.”
Konstantinos Veletas, spokesperson for the Stride Gaming group, continued: "We are delighted to be working alongside such a prestigious football club as Ipswich Town.
"It’s a thrilling new venture for us and we are looking forward to a very successful partnership over the next three and a half years.”
Magical Vegas is an online casino site offering a large selection of casino games, ranging from online slots and live casino to scratch cards and arcade games while also offering an extensive selection of exclusive games.