Town have cut season ticket prices for the 2018/19 campaign by 10 per cent. The Blues’ prices for next season are due to be officially announced this week but were briefly put live on ITFC Direct earlier this evening where they were spotted by fans and posted on the TWTD Forum and social media.
An adult ticket in the lower tier of any of the four stands will cost £381, presumably prior to the early bird deadline, compared with £423 ahead of 2017/18.
There is a similar drop in price in the other stands with an adult upper tier Sir Bobby Robson Stand seat in Area 2 costing £508 next season.
A lower tier U23s ticket drops by the same percentage from £230 to £207 and it appears there will be a 10 per cent reduction across the board.
The cut will be welcomed by supporters who reacted angrily to last year’s increase of 1.5 per cent in most prices with season ticket numbers subsequently dropping by around 15 per cent to under 11,000.
However, many fans won't make a decision on whether to renew until an announcement has been made on the future of Blues manager Mick McCarthy which seems unlikely to come until nearer the end of the season.