Town have confirmed that they have cut season ticket prices for the 2018/19 campaign by 10 per cent throughout Portman Road with owner Marcus Evans admitting a mistake was made when they were increased by 1.5 per cent ahead of this season. News of the reduction emerged last night when the prices were inadvertently posted on ITFC Direct.
As previously reported, a lower tier season ticket will drop from £423 this season to £381, a saving of £42, while a seat in the premium D Block in the Cobbold Stand will come down by almost £100 with similar reductions elsewhere in the stadium ahead of the early bird deadline of Monday 30th April. After that date prices will be the same as this year post-deadline.
Town are continuing with the under-23s and under-16s tickets introduced last season as well as the under-12s loyalty scheme also brought in a year ago.
Fans will again also be able to pay for their tickets via an interest free direct debit scheme.
"I made a mistake last year in increasing prices on the back of a tough season,” Town owner Marcus Evans admitted to the club site.
"This year we have performed better on the pitch in what is an increasingly challenging division but I feel it’s the right thing to do by dropping season ticket prices substantially.
🎟 | Every game attended in the family areas by an U12 season ticket holder next season will see TeamCard points credited to their account.
Attending all 23 home games will mean £46 will be credited, covering the cost of the season ticket #itfc
👉 https://t.co/bcKQ9ODO8S pic.twitter.com/chMyh8Edvc– Ipswich Town FC (@Official_ITFC) March 26, 2018
"I hope this encourages current season ticket holders to renew again for next year and acts as an incentive for those who perhaps have not been regulars at Portman Road this year.
"Results on the pitch are the most important aspect of any football club and from talking to the manager and the players, I know supporters have a part to play in that.
"If we are together and united behind the team, it gives the club the best platform to move forward.”
Season ticket packs will start to be sent out from April 3rd when fans can purchase their seats. Current season ticket holders paying by direct debit will automatically renew unless they inform the club otherwise.
Further details on season tickets can be found on the club site here.
News of the price cut has been broadly welcomed by fans, however, many won't make a decision on whether to renew their seats until an announcement has been made on the future of Blues manager Mick McCarthy which seems unlikely to come immediately but is likely to come prior to the early bird deadline.