Town’s junior replica shirts will bear the logo of local charity EACH (East Anglia's Children's Hospices) during the season ahead, the club has announced.
EFL rules prevent gambling companies, such as new Blues sponsors Magical Vegas, from appearing on children’s kit.
Rather than the junior kits featuring no sponsor, as had been the case with away shirts sold during the second half of last season, Magical Vegas have paid for the EACH logo to appear on all those already manufactured ahead of the new season.
"We are aware of the fantastic work EACH do and for us this was an easy decision to make,” Konstantinos Veletas, a spokesperson for the Stride Gaming group, the owners of Magical Vegas, told the club site.
We are delighted to announce we will remain on the back of the @Official_ITFC first team shirt for the upcoming 2018/2019 season.
In addition, our logo will be carried on the front of Town's junior kit!#itfc pic.twitter.com/herhqG4Dkl– EACH (@EACH_hospices) June 6, 2018
Graham Butland, chief executive of EACH, added: "I’d like to thank Magical Vegas for the opportunity to see our logo on the front of Town’s junior shirts this coming season - and we also look forward to seeing the EACH name on the back of the first-team shirts well as we continue our close relationship with the football club.”
Town’s new home kit is now available to pre-order from the online shop, with the away kit on sale at Planet Blue and online from Friday 8th June.
Grab your home kit & £5 voucher now at https://t.co/0ayaBbhY12 #ITFC
— ITFC_PlanetBlue (@ITFC_PlanetBlue) June 6, 2018