Blues boss Paul Lambert says Saturday’s visit by Reading is a massive game with the Royals currently one place out of the relegation zone, nine points plus goal difference ahead of still-bottom Town.
The club have cut prices for the the Blues’ latest six-pointer with adult tickets £12, senior citizens aged 65-plus and under-23s charged £8 and under-19s £3.
"It’s a massive game,” Lambert told the club site. "They all are but they are the closest team that we can reach so that adds to it.
"We’re playing well, that’s the main thing. We are on a little run and we have to look to keep that momentum going.
"The support we’ve had has been fantastic and we are going to need all that again on Saturday.”
Meanwhile, former Blues midfielder Kundai Benyu has joined Town’s 2001 UEFA Cup opponents Helsingborgs IF in Sweden on a year-long loan from his current club Celtic.
The 21-year-old left Town for Parkhead in the summer of 2017 but has made only two starts and two sub appearances for the Bhoys. The Zimbabwe international spent the second half of last season on loan at Oldham.