Town’s season ticket total for 2019/20 had reached 11,748 by yesterday’s early bird deadline, 252 away from the 12,000 mark which would have triggered a 10 per cent price reduction.
The figure is, however, up on this year’s season ticket total of 10,200 by more than 1,500.
In addition to a 12.5 per cent price cut for most tickets, the club introduced an incentive scheme when they announced next season’s prices which would have resulted in further reductions if 12,000, 13,000 and then 14,000 seats were sold.
Around 95 per cent of season ticket holders from this campaign have renewed for 2019/20.
Owner Marcus Evans will be writing a personal letter of thanks to season ticket holders to thank them for their support.
Tickets remain on sale at Planet Blue and ITFC Direct but now at the increased post-early bird prices.