The back of Town’s shirts will bear the name of the East Anglian Air Ambulance charity during the 2019/20 season, the club has announced.
The Blues introduced the addition of a charity’s name to the back of their shirts in 2017 with East Anglia’s Children’s Hospices (EACH) having been the nominated organisation for the last two seasons.
From the start of 2019/20, the EAAA logo will appear on botIpswich Town Women, with the charity also receiving a number of other benefits.
The EAAA is a life-saving charity which conveys highly-skilled doctors and paramedics by air or car to seriously ill or injured people in the region.
Since its launch in 2000 the EAAA has carried out more than 25,000 life-saving missions. They were also the first air ambulance in the country to attend helicopter emergency medical incidents in the hours of darkness to unknown and unlit sites.
Town academy coach Shaun Whiter (pictured) has personal reasons for welcoming the partnership, the EAAA having saved his life after a hit and run incident in Newmarket in 2016 in which he lost both his legs.
"These guys saved my life that night. I will always be grateful for that," he told the club site.
"We're a community club and to work with such an inspirational charity is a real honour.”
The EAAA’s chief executive Patrick Peal added: "We are thrilled to have been chosen as this year’s back-of-the-shirt charity partner.
"This is great exposure for our charity and we are incredibly grateful for Ipswich Town’s support as we aim to become a 24/7 service at an extra cost of £1 million a year.
"We rely almost entirely on public donations to keep our charity airborne so every penny we raise goes towards saving lives across East Anglia.”
Fans will be able to add the charity’s logo to their replica shirts for a nominal fee.