The EFL Trophy will be known as the Leasing.com Trophy for the next two seasons under a new sponsorship deal.
Leasing.com, who specialise in comparing car leasing offers, replace Checkatrade as the tournament’s sponsor.
Town will take on Tottenham’s U21s in their first ever game in the competition, which was won by former Blue Brett Pitman's Portsmouth last season, at Portman Road on Tuesday 3rd September (KO 7.45pm).
The Blues also face Gillingham, who will be in Suffolk on Tuesday 8th October (KO 7.45pm), and Colchester at the JobServe Community Stadium on Tuesday 12th November (KO 7.30pm).
EFL chief commercial officer, Ben Wright, said: "The EFL is delighted to welcome Leasing.com to our portfolio of partners at the League ahead of the start of what we all hope is another successful and memorable EFL Trophy campaign.
"With the revised format now firmly established, this competition continues to go from strength to strength and the EFL is looking forward to working with the Leasing.com team as we plot this season’s journey to Wembley and move on to the next chapter of the EFL Trophy’s history."
David Timmis, founder and MD of Leasing.com, added: "We’re delighted and immensely proud to have secured sponsorship of the EFL Trophy as part of our ongoing brand development campaign for Leasing.com.
"We want Leasing.com to become a household name and what better way to achieve that than to sponsor one of the most high-profile tournaments in English football.
"Car leasing used to be viewed as something that was only available to businesses, but we want everyone to know that leasing a new car is a simple, affordable option that all drivers should consider.
"Over the last 20 years we’ve already helped more than a million people find their perfect car leasing deal: this sponsorship offers an ideal opportunity for us to help millions more ‘Say goodbye to buying’.
"The EFL Trophy continues to grow every year and has huge potential, so it’s a perfect partnership and we can’t wait to get the ball rolling.”