Sales of Town’s new blackout third strip hit record levels following its launch yesterday.
The club say more than 3,000 supporters - and presumably plenty of Ed Sheeran fans - pre-ordered the kit, which was designed in collaboration with the Framlingham-based pop star and Blues sponsor, after it was made available at lunchtime. Sales have surpassed those of the home kit on its first day.
"I think we’ve ended up with three really unique and strong kits," Paul Macro, Town’s head of retail operations, told iFollow Ipswich.
"They are all, at this moment, record selling shirts. We’ve never had sales like this before.
"It is a really scary challenge to see what we can do next year to try and top them, but we’re working on that now.”
Town say pre-orders are expected to be dispatched towards the middle of September with shirts on general sale late in the same month.
Meanwhile, Sheeran has been wearing the new shirt while making a video in London with Papoose and Big Narstie.