Town have launched Medals2Matches, a scheme encouraging serving and former military personnel to wear their medals to Saturday’s home game against Cheltenham, this season's designated Remembrance fixture.
The initiative is in conjunction with Combat2Coffee, a mental health project which supports veterans and their families and has a coffee van in the FanZone and a kiosk in the Sir Bobby Robson Stand upper tier on matchdays.
Those wearing their medals on Saturday will receive a 10 per cent discount at the FanZone bar and £1 hot drinks at the Combat2Coffee van and kiosk.
Nigel Seaman, the founder of Combat2Coffee, proposed the idea, which will be repeated at future Remembrance fixtures at Portman Road.
"We usually only wear medals at funerals and on Remembrance Day. Why shouldn't we wear these at a Remembrance match to continue to grow the Armed Forces message?” he told the club site.
Soldiers from Wattisham Airfield will be at Portman Road for an on-pitch tribute on Saturday, alongside a bugler from the East of England Co-op brass band, who will be performing The Last Post ahead of kick-off.
Veterans who served elsewhere in the RAF, Army and Navy within Suffolk and North Essex will also be at the match, while The Royal British Legion will be collecting outside the ground, in the FanZone and in hospitality areas.