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This is such a good article even though it attacks my profession a fair bit on 19:38 - May 27 by Swansea_Blue
Second sentence: “But is it all a cynical marketing ploy?”
Yes.
Here endeth the debate.
You'd think so, but actually Lush seem to be doing stuff privately (and publicly) that doesn't really benefit the brand.
Not mentioned in the article, but the Co-op are pretty good at this sort of thing too.
Generally though, yes, it's mostly cynical. The Pepsi thing with Kendall Jenner stopping a riot was so embarrassing Pepsi had to apologise for it. Young people aren't stupid, they'll quickly see through that sort of nonsense, and as the article says it'll damage the brand.
This is such a good article even though it attacks my profession a fair bit on 20:03 - May 27 by BrixtonBlue
You'd think so, but actually Lush seem to be doing stuff privately (and publicly) that doesn't really benefit the brand.
Not mentioned in the article, but the Co-op are pretty good at this sort of thing too.
Generally though, yes, it's mostly cynical. The Pepsi thing with Kendall Jenner stopping a riot was so embarrassing Pepsi had to apologise for it. Young people aren't stupid, they'll quickly see through that sort of nonsense, and as the article says it'll damage the brand.
I think this is the transition from the hard and fast rule the sex sells and we are moving toward appealing to ways the younger generation associate with life. Having grown up in the 80s I remember it was quite a rigid social set up where everything seemed to have an outright best way of doing things, but not now - so you see all of this kind of marketing pop up which I like for the most part.
However, I do despise the 'knowingly act dodgy now, apology later' culture you see everywhere, so I do like seeing it when brands who probably knowingly acted poorly (such as Pepsi) get damaged.
Ipswich by the grace of gloves
1
This is such a good article even though it attacks my profession a fair bit on 08:19 - May 28 with 762 views