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Shirt sponsorship. 14:09 - Jul 19 with 706 viewsSE1blue

Does it work?

I gamble but I’ve never been on magical Vegas’ site.

I’ve never bought anything from Fisons or Pioneer.

Greene King I’ve invested heavily in over the years but that didn’t need shirt sponsorship to make it happen.

I just don’t, personally, see the point of it. I don’t go to away clubs and look at their shirts and think “wow, I must get some mustard on my way home” or “I really should paint my living from with Crown Paints” (I cant remember who Liverpool are sponsored by now). You can barely read what most shirts say unless you’re watching on tv anyway.

Seems pointless to me.

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Shirt sponsorship. on 14:24 - Jul 19 with 674 viewsHullblue

It's about familiarity and longevity.

You might not have had any need for Fisons' products - but if you did, and you had a choice between them and a competitor, I bet you'd have picked them because you were used to seeing their name. It brings a degree of comfort.

On the longevity front, Fisons don't even exist anymore and we're sat here talking about them. Shows that it can be a powerful, long-lasting tool in the local area at least.

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Shirt sponsorship. on 14:29 - Jul 19 with 659 viewsSE1blue

Shirt sponsorship. on 14:24 - Jul 19 by Hullblue

It's about familiarity and longevity.

You might not have had any need for Fisons' products - but if you did, and you had a choice between them and a competitor, I bet you'd have picked them because you were used to seeing their name. It brings a degree of comfort.

On the longevity front, Fisons don't even exist anymore and we're sat here talking about them. Shows that it can be a powerful, long-lasting tool in the local area at least.


All true.

And I clearly remember Crown Paints, and Hitachi seemed to be part of my childhood.

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Shirt sponsorship. on 15:02 - Jul 19 with 606 viewsJammyDodgerrr

But had you heard of Magical Vegas before the shirt sponsor?

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Shirt sponsorship. on 15:46 - Jul 19 with 565 viewsJ2BLUE

You gamble purely on sports don't you? Do Magical Vegas even have a sports book?

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Shirt sponsorship. on 15:51 - Jul 19 with 557 viewsclive_baker

It's a $1m question really. If anyone could reliably quantify return on marketing investment they would be incredibly wealthy. So many variables it's always hard to calculate a payback, but instinct says it's an effective way of building brand equity and awareness. Whether it's the best place to spend that money vs. other forms of advertising is questionable IMO.

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Shirt sponsorship. on 16:20 - Jul 19 with 495 viewsIllinoisblue

Shirt sponsorship. on 15:51 - Jul 19 by clive_baker

It's a $1m question really. If anyone could reliably quantify return on marketing investment they would be incredibly wealthy. So many variables it's always hard to calculate a payback, but instinct says it's an effective way of building brand equity and awareness. Whether it's the best place to spend that money vs. other forms of advertising is questionable IMO.


this is my struggle every day with my clients. it's exhausting.

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Shirt sponsorship. on 16:25 - Jul 19 with 484 viewsBLUEBEAT

Shirt sponsorship. on 14:24 - Jul 19 by Hullblue

It's about familiarity and longevity.

You might not have had any need for Fisons' products - but if you did, and you had a choice between them and a competitor, I bet you'd have picked them because you were used to seeing their name. It brings a degree of comfort.

On the longevity front, Fisons don't even exist anymore and we're sat here talking about them. Shows that it can be a powerful, long-lasting tool in the local area at least.


On the flipside, were Fisons revenues from Norfolk lower than the national average?

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Shirt sponsorship. on 16:36 - Jul 19 with 461 viewsSE1blue

Shirt sponsorship. on 15:46 - Jul 19 by J2BLUE

You gamble purely on sports don't you? Do Magical Vegas even have a sports book?


Yes, only sports.

I’ve not even googled Magical Vegas. Just assumed they were yet another slots and roulette kind of site that I despise.

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Shirt sponsorship. on 16:46 - Jul 19 with 441 viewsGirthyguy

Shirt sponsorship. on 16:36 - Jul 19 by SE1blue

Yes, only sports.

I’ve not even googled Magical Vegas. Just assumed they were yet another slots and roulette kind of site that I despise.


Yes it's just slot and a roulette type site. Give it a wide berth those sites are vile.
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