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***Breaking*** Norwich City ditch sponsor BK8 after fan protests. The club realised original decision did not represent values of the fan base by having a connection with gambling company that uses soft porn to market its services. Final straw was the association with John Terry pic.twitter.com/bZS5qfLzAx
Inevitable - still lots of damage to their brand though that they even considered the agreement. Not to mention it has probably cost them a few million in breaking the contract and they will also end up with a sponsor that won’t pay as much.
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Norwich terminate BK8 sponsorship deal on 09:40 - Jun 10 with 3510 views
Norwich terminate BK8 sponsorship deal on 09:35 - Jun 10 by ElderGrizzly
I know it's a joke but :)
***Breaking*** Norwich City ditch sponsor BK8 after fan protests. The club realised original decision did not represent values of the fan base by having a connection with gambling company that uses soft porn to market its services. Final straw was the association with John Terry pic.twitter.com/bZS5qfLzAx
That puts the deal in a new light. Little to do with gambling addiction and more to do with soft porn. I guess there's a line somewhere you shouldn't cross but that rather suggests that the Norwich bar is quite low.
Don't believe a word I say. I'm only kidding. Or am I?
The skeptical part of me wonders if this was always the plan. What more promotion can an unheard of betting company get, than all this over the press. At the same time Norwich are getting the press and no doubt when they announce their new sponsor it will be another story. So potentially for higher revenue from new sponsor?
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Norwich terminate BK8 sponsorship deal on 09:56 - Jun 10 with 3278 views
Norwich terminate BK8 sponsorship deal on 09:55 - Jun 10 by ozzy_itfc
The skeptical part of me wonders if this was always the plan. What more promotion can an unheard of betting company get, than all this over the press. At the same time Norwich are getting the press and no doubt when they announce their new sponsor it will be another story. So potentially for higher revenue from new sponsor?
Interesting theory, although not sure anyone comes out of this looking good. The betting company is obviously known to us over here now, but not in a good light.
Maybe Norwich pulled the stunt as they were jealous of the Ed Sheeran love in?
Norwich terminate BK8 sponsorship deal on 09:55 - Jun 10 by ozzy_itfc
The skeptical part of me wonders if this was always the plan. What more promotion can an unheard of betting company get, than all this over the press. At the same time Norwich are getting the press and no doubt when they announce their new sponsor it will be another story. So potentially for higher revenue from new sponsor?
Don't be daft, it's an enormous own goal for Norwich. That they've done the right thing now won't change the fact that they agreed this in the first place.
This is incredible. How did this deal come about in the first place?
It will cost Norwich quite a whack of cash if the deal was completed.
I can't get my head around how football authorities and clubs in England campaign for all types of social justice causes yet take millions of pounds from betting firms. Gambling addiction is a major scourge in the land and leads to all manner of mental health issues.
In the 80s it was electronic companies, 90s beer, 2000s communications. All were ethically fine. Now the gambling companies have taken hold and I can't see football turning its back on them as there is too much money involved.
Also, who in the right mind ever thought it was a good idea to legalise online gambling. The companies have so much power and hold over Governments. We should revert to the days where you had to go down to the bookies to lay a bet.
Norwich terminate BK8 sponsorship deal on 09:59 - Jun 10 by TractorCam
Interesting theory, although not sure anyone comes out of this looking good. The betting company is obviously known to us over here now, but not in a good light.
Maybe Norwich pulled the stunt as they were jealous of the Ed Sheeran love in?
BK8 being known over here is irrelevant, their aim will have been to get exposure in Asia which this almost certainly won’t have got them
Whatever new deal Norwich strike will certainly be for less, given that:
1) BK8 was presumably the best offer on the table hence signing it in the first place, and 2) Gambling firms will likely be off the table now, as whilst that wasn’t the final straw that aspect also got pushback from the fans
That said, The Athletic mention the deal was worth £5m per year - so financially it’s probably only a small blow in the scheme of things
[Post edited 10 Jun 2021 10:07]
Highlighting crass stupidity since sometime around 2010
Norwich terminate BK8 sponsorship deal on 10:07 - Jun 10 by C_HealyIsAPleasure
BK8 being known over here is irrelevant, their aim will have been to get exposure in Asia which this almost certainly won’t have got them
Whatever new deal Norwich strike will certainly be for less, given that:
1) BK8 was presumably the best offer on the table hence signing it in the first place, and 2) Gambling firms will likely be off the table now, as whilst that wasn’t the final straw that aspect also got pushback from the fans
That said, The Athletic mention the deal was worth £5m per year - so financially it’s probably only a small blow in the scheme of things
[Post edited 10 Jun 2021 10:07]
£5m a year is a hell of a sponsorship deal for Norwich. I doubt Town have ever got near that type of deal.
Norwich terminate BK8 sponsorship deal on 10:03 - Jun 10 by Steve_M
Don't be daft, it's an enormous own goal for Norwich. That they've done the right thing now won't change the fact that they agreed this in the first place.
Anyway, talking of massive own goals:
And Carrow Rud will always be known to us now as the home of soft porn.
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