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What's going on with club badges? 21:16 - Nov 3 with 1213 viewsjasondozzell

Everton wearing some sort of hideous white silhouette of their tower tonight on their away shirt.

Teams seem desperate to turn the league into NFL style logos.

#Againstmodernfootball
[Post edited 3 Nov 21:17]
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What's going on with club badges? on 21:24 - Nov 3 with 1168 viewsBlue_Moses

They are just following suit with other big global companies. Look at any company logo from say 20 years ago and the modern day version will be very basic.
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What's going on with club badges? on 21:32 - Nov 3 with 1113 viewsIllinoisblue

That shirt is awful. Really bad. Almost as bad the no penalty decision for that handball just now.

62 - 78 - 81
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What's going on with club badges? on 21:35 - Nov 3 with 1083 viewsDenny32

And the hideous big white patch with their number on..looks like they forgot to print the number on ..so had to stick a big square white patch on and plastic numbers stuck on after....id be only comfortable wearing it in the dark !!😎😎
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What's going on with club badges? on 21:36 - Nov 3 with 1081 viewsStourbridgeblue

What's going on with club badges? on 21:24 - Nov 3 by Blue_Moses

They are just following suit with other big global companies. Look at any company logo from say 20 years ago and the modern day version will be very basic.


Yeah - they're logos now not crests or badges. Juve being a prime example. Made to look good on a small phone screen.

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What's going on with club badges? on 21:43 - Nov 3 with 1031 viewsjasondozzell

What's going on with club badges? on 21:24 - Nov 3 by Blue_Moses

They are just following suit with other big global companies. Look at any company logo from say 20 years ago and the modern day version will be very basic.


Depressing if so. Football clubs are not corporations.
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What's going on with club badges? on 21:44 - Nov 3 with 1018 viewsjasondozzell

What's going on with club badges? on 21:36 - Nov 3 by Stourbridgeblue

Yeah - they're logos now not crests or badges. Juve being a prime example. Made to look good on a small phone screen.


V depressing.

How long until we have a franchise model?
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What's going on with club badges? on 07:35 - Nov 4 with 676 viewsRimsy

Horrible. When I saw our 3rd kit badge I thought it was OK, but seeing it in the flesh it's awful. Kit would look much better with our proper badge.

BlueBlood

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What's going on with club badges? on 07:42 - Nov 4 with 665 viewsC_HealyIsAPleasure

What's going on with club badges? on 21:44 - Nov 3 by jasondozzell

V depressing.

How long until we have a franchise model?


About 20 years ago

Highlighting crass stupidity since sometime around 2010
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What's going on with club badges? on 09:45 - Nov 4 with 547 viewsBellevue_Blue

I don't mind it. Fans are interested in merchandise and this is just another way clubs can continue to differentiate their product lines to create sales.

From a business case it also makes sense to have additional brand recognition over certain symbols. In the same way Nike owns the swoosh or tick, Football clubs want to own the Lion, Cannon, Liverbird, Tower, Suffolk Punch etc to supercharge their own brand identity.

The Suffolk Punch & the Football is every bit the Ipswich Town we've all grown up loving in the way that it ties to the area, the community etc

We are lucky to have the most unique badge in the whole of the pyramid so I hope they don't stray too far from it but I don't mind focusing on other brand elements throughout their catalogue.
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What's going on with club badges? on 10:10 - Nov 4 with 509 viewscookra

More teams going towards a user friendly logo.
It makes marketing and merchandise more commercially acceptable and viable.

Look at the prem logo and how that was changed.

Sleeker modern design forgetting the traditional ways

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What's going on with club badges? on 10:42 - Nov 4 with 444 viewsfootball

What's going on with club badges? on 09:45 - Nov 4 by Bellevue_Blue

I don't mind it. Fans are interested in merchandise and this is just another way clubs can continue to differentiate their product lines to create sales.

From a business case it also makes sense to have additional brand recognition over certain symbols. In the same way Nike owns the swoosh or tick, Football clubs want to own the Lion, Cannon, Liverbird, Tower, Suffolk Punch etc to supercharge their own brand identity.

The Suffolk Punch & the Football is every bit the Ipswich Town we've all grown up loving in the way that it ties to the area, the community etc

We are lucky to have the most unique badge in the whole of the pyramid so I hope they don't stray too far from it but I don't mind focusing on other brand elements throughout their catalogue.


I like the use of a simplified badge for some items. Love the badge on our third kit but for me the Everton tower doesn't work.
Home and away shirt I'd like to keep the traditional badge just cos but third kit and other merch can have a simplified badge.
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What's going on with club badges? on 10:59 - Nov 4 with 422 viewsLeBlue

I noticed that the seat head covers on the team bus on Saturday had the simple horse logo, rather than the full crest. Pretty sure that's the first time I've seen that.
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What's going on with club badges? on 11:15 - Nov 4 with 395 viewsThe_Major

There's been several occasions as well recently when on some kits teams have used old badges - Leeds have done their 70s smiley face one as well as the simple LUFC, Sunderland had their old ship badge, and I'm sure I saw the Newcastle magpie/NUFC one recently.

It's our 150th anniversary in 2028 - maybe have an away/3rd kit with the REALLY old badge - the coat of arms - just to mark it?
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What's going on with club badges? on 12:08 - Nov 4 with 338 viewsMark

A team playing in black with a logo I do not recognise, so I would not even know that was Everton. Clubs no longer seen to care about identity and tradition.

Football would be much better if teams were required to always wear their proper club badge, and to wear their home colours unless there is a colour clash away from home.
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What's going on with club badges? on 12:35 - Nov 4 with 283 viewsMrBeckinsale

What's going on with club badges? on 10:59 - Nov 4 by LeBlue

I noticed that the seat head covers on the team bus on Saturday had the simple horse logo, rather than the full crest. Pretty sure that's the first time I've seen that.


They use just the simple horse logo throughout the ITFC β€˜venue’ for hospitality etc, on uniforms and pin badges etc, and have done for some while.
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