https://en.m.wikipedia.org/wiki/Make_Mine_a_Million
Had this film on as background noise whilst reading the news and this here forum.
Film features Arthur Askey, Did James, Bernard Cribbins and others involved in a guerrilla marketing campaign, getting ads on "National" TV, a station that doesn't run ads...
Is this the first example of guerrilla advertising? Shirley it was an American idea?
https://en.m.wikipedia.org/wiki/Guerrilla_marketing
The Wiki article indicates the idea comes from a book in 1984, none of which appears as "extreme" as in the 1959 film, which is more in keeping with Heineken's use of Dutch(?) fans during 2018 WC - a tournament sponsored by Budweiser [Post edited 30 May 2021 13:19]
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