Town have announced the closure of the club shop in the Buttermarket. The Planet Blue store will shut its doors for the final time on February 7th.

Sales and marketing director Andrew Goulborn explained the decision: “We will be concentrating all our efforts on the Portman Road superstore.

“We are also experiencing a continued growth in customers shopping online and that, along with the need to streamline our retail operation in a tough market, are factors that have been considered in making this decision, with the club currently looking at enhancing the online service for match tickets.”

The Portman Road shop will open on Sundays from 14th February.

Photo: Action Images

pimballwizard added 16:38 - Jan 22 shame ... maybe it'll become another charity shop ... yellow and green anyone... where are you ??
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Tractor_Thief added 17:06 - Jan 22 Makes good business sense, given the market and the sway of people moving to internet shopping.
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dirtydingusmagee added 17:09 - Jan 22 OH BLIMEY
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multipulemicky added 17:17 - Jan 22 well when i get dragged to town by the good lady thats my only enjoyment having a look around there,now thats gone,im not going again
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Mark added 17:38 - Jan 22 It's a shame that ITFC won't have a presence in Ipswich town centre. I often buy tickets in that Planet Blue store, as do other people. I am sure they have done their sums, but it seems a pity that there is nowhere in the town centre selling and promoting the sale of match tickets to try to bolster the Portman Road attendances.
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trueblue1970 added 17:39 - Jan 22 Understand the internet taking custom but I think its a shame it was nice to pop in there now you will have to make the trip to PR and before anyone says anything its too busy on match days
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carsey added 17:49 - Jan 22 Bad news whether it's making money or not the club should have a presence in the town centre. I would argue they ought to have moved into a bigger store on the main street instead of being tucked away in the Buttermarket Centre. It was always going to happen once the Bury St Edmunds shop closed. I thought they were supposed to be raising their profile all across the county.

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norfsufblue added 17:59 - Jan 22 I can see all the reasons for this but one place they should open a shop is here in Lowestoft...Norwich dont have one and with so many props empty in the street I sure they could open a very profitable shop here even if only on Fridays and Saturdays...really think it would raise the profile up here ahead of the Er"competition".
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Rimsy added 19:20 - Jan 22 I'm surprised it stayed open so long. There's never anyone in there when i've wandered past. As for match day tickets, nobody is getting a ticket on the off chance, just because they happen upon the store.
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bournemouthblue added 19:59 - Jan 22 just goes to show everyone is feeling the pinch, disappointing The Shop at the Stadium is far better but it is a little off tangent from the average browse around the Town I've no doubt they'll open a few back up when we're back in the Premiership Interesting point on Lowestoft whoever mentioned it, Lowestoft is Suffolk's second largest Town and surely a huge strategic foothold between Ipswich and Norwich We're missing a trick big time! Perhaps in the Prem we'll branch out, shops in Bury, Woodbridge, Lowestoft and Colchester def info :p

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Jesney_Havoc added 20:09 - Jan 22 Butter market is rubbish anyway, no one goes there. Load of old tatt.
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Sir_Bob added 20:25 - Jan 22 Must be Jim's fault MAGILTON OUT!!!
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italiano added 20:40 - Jan 22 Come on, who cares!? The store at the stadium is ten times bigger and ten times better... and it's only 10 minutes walk from the centre, people can't be that lazy.
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dirtydingusmagee added 21:04 - Jan 22 hit the nail on the head there Sir Bob !
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Dowson added 21:09 - Jan 22 :( this could mean thou !!... sales!!!!!!!!!!!!!!!! :D
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moomoosereni added 14:29 - Jan 23 Nevermind!
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BrandonsBlues added 16:31 - Jan 24 Nah! DOWSON they will just ship what is not sold into the big warehouse for internet sales. The biggest problem is there is only so much stuff you want/need. How many T-shirts, ties, hats scarfs etc does any fan need.
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