Town have announced a new three-and-a-half-year sponsorship deal which will see the name Magical Vegas emblazoned across the Blues’ first-team shirts.

Magical Vegas is an online gaming operator, a brand of Daub Alderney Ltd, which is part of the Stride Gaming group. The deal, worth up to £2 million in the Championship but potentially more in the Premier League, runs to the end of 2020/21 season.

The name will also see the Magical Vegas logo replace the Marcus Evans name on the Blues’ red away shirt, but not the home kit, for the remainder of this season.

The club say that fans who have bought an adult away shirt for this season can have the Magical Vegas logo overprinted for free at Planet Blue, although not immediately. Full details will be released soon.

Children’s sizes will continue to carry the Marcus Evans logo for the remainder of the campaign but due to FA guidelines the Magical Vegas name won’t appear on next season’s junior shirts.

“A lot of hard work has taken place on both sides and it’s the start of an exciting new partnership,” Town MD Ian Milne told the club website.

Town’s director of sales, Rosie Richardson, added: “We’ve been working on this agreement since the autumn and we are all delighted it has come to fruition.

“Magical Vegas is an exciting brand and we look forward to a new era of shirt sponsor at Ipswich Town Football Club.”

Konstantinos Veletas, spokesperson for the Stride Gaming group, continued: “We are delighted to be working alongside such a prestigious football club as Ipswich Town.

“It’s a thrilling new venture for us and we are looking forward to a very successful partnership over the next three and a half years.”

Magical Vegas is an online casino site offering a large selection of casino games, ranging from online slots and live casino to scratch cards and arcade games while also offering an extensive selection of exclusive games.

Photo: ITFC

cornishnick added 12:37 - Jan 11 Distgusting
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Vanisleblue2 added 12:39 - Jan 11 Bring back Radio Orwell
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northants added 12:40 - Jan 11 Being associated with gambling is a real blow.....sorry but this does not fit with the ITFC that I fell in love with 40 years ago.....a low point.
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Taricco_Fan added 12:41 - Jan 11 Nope, it's not April 1st. FFS.
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tallguy6767 added 12:41 - Jan 11 The word " Magical " doesn't really fit right with ITFC at the moment !!....Joke would of been more appropriate !
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RobTheMonk added 12:42 - Jan 11 I'm not too fussed about being sponsored by a Casino as I like a bit of a gamble from time to time. I can see why it would rub people the wrong way though and especially at a time where lots of fans are not happy with how things are going. However, that shirt looks awful with the logo.
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shortmarine1969 added 12:43 - Jan 11 That is disgusting , could it look any worse , would never wear that even if gave onea massive clanger dropped here by the club if they think people - adults - will buy that shirt.
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NSL added 12:43 - Jan 11 Well, at least the two organizations have a similar win chance.
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Carberry added 12:44 - Jan 11 How low can we go? We have always had prestigious, decent companies as our shirt sponsor (until Evans) now we have some small time gambling business that nobody has heard of and will encourage our young supporters to gamble and at a time when there is a real focus on how inappropriate this is. Just for a crock of gold. Evans you should be ashamed but we can all guess you aren't.

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Reuserscurtains added 12:45 - Jan 11 A club which recently attempted to help Chopras gambling problem, now has an online gambling site on its shirt. I can't believe what i am reading? football has gone mad to money and so has my Ipswich town. I miss football.
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nineteenseventyeight added 12:45 - Jan 11 I BET you didn't see that coming
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TrumptonBlue added 12:45 - Jan 11 Shameful and embarrassing. And fugly.
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TonyHumesIpswich added 12:45 - Jan 11 Rather have Disneyland characters across our shirts than this. Not the club I support.
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liam88 added 12:49 - Jan 11 Just shown the pic to my wife (who despises my love for town,) she says "eurgh yuk that looks disgusting, what's that anyway?" "An online gambling site dear." "Oh that explains it!" Pmsl
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stig4532 added 12:50 - Jan 11 1. Hideous logo. 2. Betting company. Wonderful... Couldn't they negotiate a new deal with Greene King?
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Scuzzer added 12:51 - Jan 11 Yet another step in denigrating the once proud name of ITFC. I for one won't be wearing any replica shirts with that on. It's bad enough to have to play in a league sponsored by Sky Bet. Gambling is a serious problem in this country affecting large numbers of families and I have had enough of its gleeful proliferation.
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runaround added 12:52 - Jan 11 Aside from the disappointment to fans of our club being sponsored by online gambling, I am very surprised that Evans is happy to not be shirt sponsor anymore as I am sure he thinks it's good advertising? Perhaps he is looking to sell?
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swede added 12:53 - Jan 11 Absolutely shameful that this once proud family club has sunk so low as to promote on-line gambling on the shirt.
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martin587 added 12:53 - Jan 11 Ok,it's revenue for the club but the Logo looks horrendous.If that's the best we can do then why don't we advertise something worth while.Life is a gamble so why do we have to advertise gambling.Just coming to PR at the moment is a gamble.🤔
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WeWereZombies added 12:53 - Jan 11 I will not be going to any Town matches whilst we have a gambling shirt sponsor, personal reasons. The club I supported is, from today, a thing of the past.
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Rensham added 12:54 - Jan 11 Looks great on our new Barnsley strip. Hope MM is happy.
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AbujaBlue added 12:55 - Jan 11 If only Molson Coors stepped in with the Aspall brand.
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Taricco_Fan added 12:55 - Jan 11 This will be a sales disaster. This once proud club is quickly becoming a joke.
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runningout added 12:57 - Jan 11 who Honestly would where that, apart from our sad squad.. Didn't think things could get more embarrassing.
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Rensham added 12:57 - Jan 11 Why would on earth would you spend advertising on ITFC??? we're totally ignored on all media.eg Highlights from FA Cup. 2sec clip of ball flying in the net followed by sheff utd player hugging.
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