Town have announced a new three-and-a-half-year sponsorship deal which will see the name Magical Vegas emblazoned across the Blues’ first-team shirts.

Magical Vegas is an online gaming operator, a brand of Daub Alderney Ltd, which is part of the Stride Gaming group. The deal, worth up to £2 million in the Championship but potentially more in the Premier League, runs to the end of 2020/21 season.

The name will also see the Magical Vegas logo replace the Marcus Evans name on the Blues’ red away shirt, but not the home kit, for the remainder of this season.

The club say that fans who have bought an adult away shirt for this season can have the Magical Vegas logo overprinted for free at Planet Blue, although not immediately. Full details will be released soon.

Children’s sizes will continue to carry the Marcus Evans logo for the remainder of the campaign but due to FA guidelines the Magical Vegas name won’t appear on next season’s junior shirts.

“A lot of hard work has taken place on both sides and it’s the start of an exciting new partnership,” Town MD Ian Milne told the club website.

Town’s director of sales, Rosie Richardson, added: “We’ve been working on this agreement since the autumn and we are all delighted it has come to fruition.

“Magical Vegas is an exciting brand and we look forward to a new era of shirt sponsor at Ipswich Town Football Club.”

Konstantinos Veletas, spokesperson for the Stride Gaming group, continued: “We are delighted to be working alongside such a prestigious football club as Ipswich Town.

“It’s a thrilling new venture for us and we are looking forward to a very successful partnership over the next three and a half years.”

Magical Vegas is an online casino site offering a large selection of casino games, ranging from online slots and live casino to scratch cards and arcade games while also offering an extensive selection of exclusive games.

Photo: ITFC

liam88 added 13:17 - Jan 11 And there was your piece on consumer rights just yesterday slambo
1

awayfan added 13:17 - Jan 11 UGH!!! Personally I have no objection in principle to (adult) shirt sponsorship from an online gaming company, but: (a) the logo looks UNBELIEVABLY cheap and tacky; and (b) hardly a prestigious brand for our club to be associated with (has anyone ever heard of them? Anyone??)
6

BanksterDebtSlave added 13:17 - Jan 11 In breaking news.......adult shirt sales to plummet with sightings of grown men trying to squeeze in to junior kits predicted !
10

bluetit added 13:19 - Jan 11 Even more reason for you all to not renew your season tickets next season right? Well, I beg you all grow a pair and don't. The clubs a laughing stock.
2

Westy added 13:22 - Jan 11 This is awful. It looks horrendous and the idea of advertising gambling on the Club shirts seems wrong to me. Also, I would like to know the legal implications of this regarding shirt sales to minors. It may also deter other potential sponsors of the Club who will not want to be associated. Another huge own goal by the Club. What a far cry from East Anglia Children's Hospice being represented on the shirts and the Club attempting to promote itself as a family Club. Every home match charities collect money outside the ground and in the Fan-Zone. How ironic it would be if one of those was Gamblers Anonymous !!! Another nail in the coffin of my Season Ticket renewal.

9

itsonlyme added 13:23 - Jan 11 Tauntonblue - well said. We all agree the logo is naff but we are not the only club to have a gambling company on our shirts. Perhaps this the start of ME selling out!
6

readtheleaguetable added 13:26 - Jan 11 Hypocrisy much ? We have been playing in the Sky Bet Championship and there is so much chatter on here about match betting. Anything for a pop at the club these days.
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JimmyP45 added 13:27 - Jan 11 Please everyone. Do not buy this ugly shirt. I hope ITFC lose more than £2m in shirt sales to prove this was a very bad idea.
7

DebsyAngel added 13:31 - Jan 11 Sorry but that looks bloody awful. A horrid cheap looking logo and just looks wrong on the shirt.
7

Cheshire_Blue added 13:32 - Jan 11 Words fail me. For once I agree with everything being said about this. In over 60 years supporting this club I did not believe it could sink so low. If this delights Rosie Richardson It is time to replace the Director of Sales with someone capable of doing a decent job for ITFC.
8

shortmarine1969 added 13:32 - Jan 11 After posting 2 comments. To clarify I could not care a less about who it is - it simply looks trash , a really bad choice , did no body in marketing look at it and think..!!Hmm - not sure that looks right , - obviously not, simply the worst top for years sales will drop as nobody will want to wear it , and many weather rightly or wrongly have reservations about a gambling sponsor.

3

OriginalMarkyP added 13:33 - Jan 11 WORST. TOWN. SHIRT. EVER.
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RegencyBlue added 13:34 - Jan 11 Sponsorship by gambling companies is a fact of life these days, you can argue whether its a good or bad thing but it happens. Personally I've never heard of these people and the logo looks so cheap and nasty. Having said that I'm guessing this is all we could get given how Evans has run the club into the ground.
4

Special_A added 13:34 - Jan 11 The logo might look cr*p but I am pleased the club has looked for new investment. Lots of people moaning but if we want to compete we need to commercialise it different ways like the rest of English clubs. We used to have Greene King as a sponsor before everyone jumps on the ethical bandwagon.
-4

Argyle_blue added 13:34 - Jan 11 There goes another piece of the soul of ITFC
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armyofblueandwhite added 13:35 - Jan 11 I wish the club would gamble on getting a new manager!
6

gloucester_tractor added 13:39 - Jan 11 That is horrible, surely someone can do better than that ?
3

Wark_On added 13:46 - Jan 11 Really disappointed in this decision. Morally wrong to promote gambling in sport, especially with the exposure to our younger fan base. As a club we are chasing the money, not leading in the community. Radio Orwell was a fall from grace, but that at least reflected a local organisation. Sad times.
2

blockb_steward added 13:46 - Jan 11 All we need now is for Macron to make the kit and the new look will be complete... Where are Adnams when you need them? I laughed heartily at the Narwich sponsor and now I feel very very disappointed
4

Swailsey added 13:48 - Jan 11 Rank.
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blueherts added 13:49 - Jan 11 Last roll of the dice
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davetheblue added 13:51 - Jan 11 i quite like it , there is something magical about it
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blueherts added 13:53 - Jan 11 Bring back Chopra
3

rfretwell added 13:54 - Jan 11 Appalling when so many adults and youngsters are piling up horrendous debts through online gambling. Shirt advertising needs to be banned for those companies.
4

blueherts added 13:56 - Jan 11 football is run by gambling sites - Hey if it makes us play better I am happy
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