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Town Takeover Completed
Wednesday, 7th Apr 2021 11:13

Town have confirmed that owner Marcus Evans has sold the club to US-backed consortium Gamechanger 20 Ltd in a £40 million deal.

In a statement on the club site Evans outlined the details of the deal:

I have always said that, whilst not actively looking to sell, I would seriously consider an offer made to me by a credible party if it would invest in Ipswich Town in a way that provides secure long-term funding to help take our club forwards. For an offer to succeed the following boxes had to be ticked:-

An irrevocable commitment to fund not just the purchase of the football club, but also to support a long-term business plan to invest in the team, infrastructure, our fans’ experience, the academy and the club’s role in the wider community.

2) Security for the club’s employees, including a commitment to support the new manager

3) A fair treatment of the shareholders of ITFC PLC and ensuring that they are not left behind in any offer.

Following several months of detailed due diligence by both parties, to ensure this will be a ‘marriage made in heaven’, an agreement approved by the EFL was signed today and I am satisfied that the above conditions have been met.

A new company (Gamechanger 20 Ltd) has been formed specifically to purchase the club for which a very fair price has been agreed for all of my equity, and in addition a payment for property and purchasing some of the debt previously owed to the ME Group including the debts acquired at a discount by the ME Group when buying the club in 2007.

"As part of the transaction, a portion of that historic debt has in effect been written off, leaving the club with a much smaller debt burden and with nearly all club debt owed to the new owners.

The new ultimate beneficial owner of the club is a US investment fund called ORG, which manage funds on behalf of a large US pension fund and will own 90 per cent of Gamechanger 20 Ltd. The ORG representative will be Ed Schwartz.

In addition to the pension fund investment in Gamechanger 20 Ltd (GC20) through ORG, there is additional investment in GC20 through the Three Lions fund. This is managed by three Americans — Brett Johnson, Berke Bakay and Mark Detmer, who will jointly own five per cent of GC20.


These three individuals will, alongside the new chairman, Mike O’Leary, formerly CEO at West Brom, oversee and manage the business. I will also keep a keen watchful eye on the club and will invest in the new company, owning five per cent of it.

However, I plan to divorce myself from any day-to-day responsibilities and get back to following the Town as a highly interested, passionate and vested fan.

The exact format of the transaction means that the pension fund will be the majority owner of the company that owns the club. The remaining shares are owned by small shareholders, many of whom are supporters.

The new company is obliged to make an offer to buy the shares of Ipswich Town PLC for the same par value at which I have sold my own equity, therefore providing a potential exit for the club’s army of small shareholders.

A key factor in reaching my decision to support the investment by a pension fund is the basic principle around which any such fund needs to invest. It has to see a return on its investment, and that return in all likelihood can only be achieved by way of promotion to the Premier League.

The fund has deep pockets, but by the nature of a pension fund will be fiscally responsible in the use of those funds. In order to meet its investment responsibilities, it will need to invest to secure Premier League status, and it has already committed to making substantial investment in both the club’s playing squad and infrastructure.

I had always wanted to take the club myself to the Premier League and sadly, for too short a window, at one time this had seemed possible. However, as important to me as my ambition for the club was, if it didn’t work out I wanted to leave the club in not only a more secure financial position than the perilous state in which I found it, but with ownership that provides triple A financial backing alongside a community ethos.

"I believe I have found this and I look forward to cheering the team on every week as we work our way back to where we all want to be.

COYB"
Marcus

As TWTD previously reported, it's understood the pension fund involved is from a US state's fire and police services.

Gamechanger 20 Ltd also issued a statement via new chairman Mke O'Leary.

He said: “We want our first remarks on completion of this takeover to be words of thanks to Marcus Evans. We have been discussing this sale with him for more than a year, and throughout the negotiations his love for the club has shone through.

“He is a true supporter and all of us at Gamechanger 20 are extremely grateful that he has chosen to put his trust in us. "

“Marcus has invested considerable money, time and energy in Ipswich Town. His decision to waive much of the club’s outstanding debt is one that deserves the gratitude of every single Ipswich Town fan." "

O'Leary has previous board level experience in the UK football industry with both West Brom and Oxford, and more widely with FTSE and AIM-listed organisations.

""Brett Johnson said on behalf of the Three Lions: "We are humbled and excited to be investing in Ipswich Town, one of the finest clubs in the history of English football. "

"We are proud of our success on and off the pitch at Phoenix Rising and are committed to restoring ITFC to its former glory. To this end, the first priority is promotion to the Championship and the management team will be given additional funds to strengthen the playing squad.

“The Three Lions have considerable experience in commerce and marketing and in the medium-term plan to increase revenue at the club, but the short-term priority has to be the playing side, and we are committed to improving that, all the way from the academy to the first team.”

As previously reported, the directors of Gamechanger 20 Ltd are O’Leary, Johnson, Schwartz, Bakay and Detmer. A UK-based CEO is set to be appointed soon.

Bristol City chief executive Mark Ashton has been strongly linked with the same role at Town and Robins head of operations/club secretary Luke Werhun is also believed to be wanted by the new set-up. However, there is no confirmation that either will be leaving Ashton Gate.

News of the deal first emerged at the end of February but negotiations stalled during March and looked to be drifting. However, negotiations have continued and were concluded in the last few days with posts indicating that the takeover was done having circulated on the TWTD Forum over the weekend.

As well as his five per cent stake in Gamechanger 20 Ltd, we understand as per previous TWTD reports, that Evans, who has had 30 to 40 offers for the club during his time at Town, will keep a section of the Bent Lane training ground which is currently unused. This area, sometimes referred to as 'wasteland', has long been ear-marked for development.

Fans will welcome the changes at Portman Road with the Evans era having seen the club drop into League One for the first time since the 1950s.

Protests by independent supporters group Blue Action had become more frequent in recent weeks with Town having had another disappointing season and the Blues struggling to stay in the play-off hunt despite the recent appointment of new manager Paul Cook.


Photo: Matchday Images



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BangaloreBlues added 13:14 - Apr 7
Whoa...
Hot dogs all round! :-)
0

Orraman added 13:16 - Apr 7
I see many people looking forward to sufficient investment in the squad to propel us upwards but although the salary cap has been shelved for now, as far as I am aware FFP still limits the amount that can be spent on players so what is the point of spending millions on players only to be promoted then docked 12 points or more plus a transfer embargo the following season. I am sure FFP is averaged out over 3 seasons but even so it may need some creative accounting to get round that.
1

Marinersnose added 13:17 - Apr 7
Fantastic news. Will this inspire our mediocre squad to dig deep and reach for the playoffs or will they sit back and wait for the axe to fall in the Summer. Exciting times ahead and hopefully a return to seeing football played the right way by decent players at PR
3

ajs83 added 13:24 - Apr 7
'It has to see a return on its investment, and that return in all likelihood can only be achieved by way of promotion to the Premier League.'

That's the key sentence in Marcus Evans' statement. I genuinely believe this is the best day our football club has seen in over two decades.
2

Europablue added 13:24 - Apr 7
Pencilpete unfortunately the poison will just be waiting to flow from some supporters, but we start with a fresh slate, and of course, I really want to see the new ownership make us successful. Whilst I stay skeptical of a plan that involves us getting to the Premier League for return on investment (we aren't the only club with owners having this plan), I'm fully behind the team and hope that this change signals the start of everyone pulling in the same direction and getting results.
2

BangaloreBlues added 13:25 - Apr 7
I also want to say the same as others, and say what I've said before.
I have never said a bad word against ME, and I never would.
I am sad for him that things have not worked out. Despite his bad managerial appointments he has always had the best intentions, no matter how people have viewed that opinion, and that has been clear from the millions he has put into this club. He's clearly a good businessman, but probably not good at running a football club. That does not mean he set out to put us in the position we are in. Many of us have taken up jobs with dreams of reaching the top, only to find it didn't work out for us. That does not mean the rest of the staff have the right to shout abuse at us for not performing. Perhaps that's a bad example, but you get the idea.
I wish ME all the best, and I wish that his investment into ITFC can be returned in good faith.
Now, it is time to put that era behind us and look forward.
We should also expect a response from the players on the pitch. If they don't, they need to go in the summer.
So, to all of my fellow supporters, I raise a glass to you and here's to a bright future.
I've also just text my mate who's a Chelsea fan and said, "See you in three seasons time" hahaha
16

blue62 added 13:30 - Apr 7
I wonder if they like Battenberg?
0

Boneym added 13:31 - Apr 7
oh yes christmas has come early .....
0

inghamspur added 13:33 - Apr 7
Halle-bloody-lujah
0

Bergholtblue added 13:41 - Apr 7
Very good news indeed.
This is going to take some investment how does FFP fit in these days? Are there still limits as to how much they can spend each season. If so they, and we, need to be patient.
1

jas0999 added 13:44 - Apr 7
Great news. Might explain why the players aren't interested, sounds like virtually none of them will be at the club next year as the new owners invest a substantial sum into the playing squad.
1

Bazza8564 added 13:46 - Apr 7
BangaloreBlues absolutely spot on. The ME era has been massively frustrating, but I suspect a guy who was prepared to invest £110m and then write 2/3rds of it off has the right to feel more frustrated than we do. He has tried to behave with a degree of dignity, it is perhaps a little sad that this couldn't have been done a few years back when it was clear Marcus had said enough is enough throwing big transfer monies around.

For now, we have the opportunity to look forward with excitement. Investment in the squad, I suspect the ground too and times when we can get to PR are surely not far away.
As supporters, we have a responsibility to be positive and welcoming of this new ownership group, and make sure the embittered emotions that have spilled over recently arent repeated, (nor necessary).

COYB !
7

Bert added 13:49 - Apr 7
According to Wikipedia, Drogba is a minority owner in Phoenix Rising and is still listed as a player. Wonder whether there will be some tie up between the two clubs. We are a much bigger club than Phoenix Rising but there must be an opportunity to recruit from the States. According to their own web site, the owners have listened to what the fans want in terms of facilities !
1

WashbrookBlue added 13:51 - Apr 7
A day of hope that we can perhaps dream to find light at the end of this darkest of tunnels.

But please, spare us any “thanks to Marcus” crap. Let's not reinvent history. He did not “save us”. We had not gone bust. We were a team competing in the top half of the championship. Limited by a debt burden for sure, but perfectly capable of punching at our weight and also providing half decent football to a solid and committed fan base.

And look at the state he has left us in. Probably the most miserable and depressing club in the EFL. Relegated to the lowest point in , what, 70 years plus, a playing squad so completely devoid of talent and character and a fan base broken by years of misery and arrogant treatment. Our new owners have a monumental challenge trying to get their next phoenix to rise because a pile of barely smouldering ashes is what we have become.

And let us not fall for this last bit of deceitful spin and believe that any debt waiver was some sort of philanthropic act. He has wanted rid of the worst business decision he has ever made for some time now. And who can blame him, a club he never had any emotional connection with has cost him an eye watering level of losses and is probably a millstone that is dragging the rest of his business even further down the COVID induced drain. The only reason that he is writing off debt is that he had no other choice if he wants to exit, which he surely does. The takeover is a risky enough,barkingly mad venture as it is, no prospective purchaser with any last shred of sanity would uplift a mountain of someone else's debt at the same time. The delay in sealing the deal will have been because both sides will have been trying to screw the other down to the last bit of detail in the most hard headed, commercially driven way. He had to forego some debt, he had no other way out.

So it is entirely inappropriate to say farewell to Marcus with any sense of thanks or gratitude whatsoever. We should remember him simply as being the man singularly accountable for the most miserable, depressing and failing period in the memory of any and every living fan. I pray that our new owners prove to be more competent and successful, the abyss we are left in is deep and the challenge to crawl our way up immense.
-3

TimmyH added 13:51 - Apr 7
@Bergoltblue - yes there are still limitations in league one FFP, we're limited as are other clubs on player wages in relation to the turnover of the club (TV revenue, Sponsorship etc) which we're allowed a maximum of 60% spent of turnover on wages. There is no limitation though on how much is spent on transfer fees but you would think big transfers go side by side with big wages. Hope that helps to a degree.
3

Edmundo added 13:53 - Apr 7
YEEEHAW. Get ready for anot rolleroaster!
0

SuffolkPunch70 added 14:01 - Apr 7
I hate to put a dampener on the party so soon - and I hope as much as the next Town fan that this turns out to be our Man City moment - but having dug into the depths of the all seeing WWW, I have found mention of this Ed Schwartz on the PRPRS Investments site ( These are the people that run the Pension fund that the money is coming from) - he is their Consultant from ORG Real Property who "Advises on Real Estate" ?!?!?! Are we now classed as Real Estate ?!?!?!?! I am no expert, but my understanding is the only piece of Real Estate owned by ITFC is the training grounds.
On a slightly brighter note, this PRPRS oversees an enormous pot of gold totaling nearly $15 Billion, which includes $1.6 billion in Diversification Strategies (non-standard investments, which I assume we would fall under) and nearly $900 million in unallocated Cash, so there does appear to be plenty of available funds if they are willing to invest it in us.
1

SuffolkPunch70 added 14:11 - Apr 7
Additionally, investments made by these companies are known to have a shelf life of between 5 and 10 years, depending on the level of returns, so although they may not need to see instant success, they will not hang on to us if they do not start to see a return around the 5 year mark.
1

istanblue added 14:13 - Apr 7
Thank f**ck for that! Never thought this day would come. Now that the cancer of Evans has been excised, fans can start to believe in the resurrection of this once great club. #EasterResurrection #ITFCResurrection
-1

62WasBest added 14:16 - Apr 7
R.I.P. Town I'm out of here. Too many foreign owners of English football clubs
for my liking and I am not particularly impressed by the way most of the American owners have behaved towards their clubs. Maybe this outfit will be different, but this to me is the final nail in the traditions of a once-great club.
-4

littlestoneblue added 14:16 - Apr 7
This News will please them up the road, hopefully can get back to Derby days again, oh how I've missed these super days against the scum.
0

matt92 added 14:17 - Apr 7
YESSSSS!!!!!!!!!!!!!!!!!!!!!
0

Bildestoned added 14:19 - Apr 7
Damn! What a sneaky way to get me to part with another £10 this bloody weekend!
5

dubblue added 14:19 - Apr 7
Well two down, manager and now owner and now one to go - a substantial number of the squad!

I hope PC and the new owners spend well. When ME first arrived he did give his new manager, the Dark Lord, a reasonable transfer budget which unfortunately was largely wasted. I think on balance ME meant well but was unlucky with his managers, all bar Paul Hurst had a track record - although one might question in hindsight the merits of Jewell and Lambert. I think ME has done right by the club and wish him well.

COYB!!!
2

dirtydingusmagee added 14:29 - Apr 7
My one concern would be if Donald Trump is involved ..........whooooooooooaaaaaaaaa.
-2


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