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Season Ticket Prices Frozen and Free Tickets For U19s and U12s
Wednesday, 28th Apr 2021 14:32

Town season ticket prices have been frozen for 2021/22 but with current U19 and U12 season ticket holders given their tickets for free as part of the Blues’ compensation for the current Covid-19-impacted campaign. The club have released details of both their plans for season tickets and 2020/21 refunds this afternoon.

Season ticket revenue is very important for the club for the campaign ahead with League One's Financial Fair Play rules, the Salary Cost Management Protocol (SMCP), limiting clubs' wage bills to 60 per cent of their turnover, down from 75 per cent from the Blues' first season in the division with the now scrapped salary cap having taken its place last season.

The Blues had a little under 9,000 season ticket holders for 2020/21 and will be hoping that new manager Paul Cook and the recent takeover will lead to an increase in sales ahead of the new campaign.

All U12 and U19 season ticket holders will receive a free season ticket for next year. The move is part of the compensation on offer to season ticket holders for the Covid-19 affected 2020/21 campaign.

The club will be contacting all current season ticket holders to make them aware of the refund options available, with all but two games played behind closed doors at Portman Road because of the pandemic.

Only the matches against Portsmouth and Burton in December have seen supporters at the stadium this term and both games were reduced to maximum 2,000 attendance to adhere to Government guidelines.

All season ticket holders have been given access to the club’s iFollow service to watch live streaming of all home league matches and that stays in place until the completion of Town’s home League One fixtures.

All refund options are listed below, with details on how to claim your compensation. Supporters will also have the opportunity to use their refund against the cost of a season ticket for next year.

Season ticket prices for 2021/22 have been frozen across all categories so adult supporters can watch 23 League games next term from an average of £14.08 per game.

“I can remember going back to my own youth and knowing then what fantastic support Ipswich Town enjoys,” says chairman Mike O’Leary, who is part of Gamechanger 20 Ltd, who have recently taken over the club.

“That has been reiterated to me and our American backers with the tremendous welcome we have all received since coming into the club and on behalf of all of us, I want to say a big thank you for that.

“With the pandemic, it has been a challenging year for everyone and football has not been the same without the supporters. It’s fans that make football what it is and hopefully we will return to full stadiums again in August.

“Our new CEO, Mark Ashton, will be in place from June 1st and it promises to be a busy summer.

“There is a lot of hard work to be done. We want to make sure the matchday experience is one the supporters will enjoy; we need to make sure our academy is working at its maximum; we need to look at where we can improve facilities at the stadium but our immediate focus will be on the pitch and supporting the manager in putting together a team that can take this club forward.

“Our aim is for Ipswich Town to be back where it belongs and that’s the Premier League. It’s a big challenge and it will be a team effort if we are to get there - but that’s where we want to go.”

Season Ticket Refunds for 2020/21

All figures have been calculated on the basis that a price of an iFollow match pass is £10 and there are 23 home league games.

All supporters who paid above £230 for their 2020/21 season ticket will be refunded the difference between that figure and the value of their season ticket. So if you paid £333 for your season ticket, you will be reimbursed £103.

Refund Options

a) Use the refund against the costs of a new season ticket

b) Receive your refund back in total on 1st June 2021.

c) Leave the refund in the club as a donation to the Community Trust/academy.

Under-19s

All U19 season ticket holders from 2020/21 will automatically be given a new season ticket free of charge for 2021/22. This applies regardless of age now.

Under-12s


All U12 season ticket holders from 2020/21 will automatically be given a new season ticket free of charge for 2021/22. Please note U12s must be accompanied by an adult.

How to Select Your Refund Option

Visit https://tickets.itfc.co.uk, sign in and then click on the banner on the home page which will take you through to the Compensation page.

Options/Info will be listed. Select Buy and then click on the option you wish and then Select on the left-hand side. Change the quantity to 1 and then Add to Basket. Double check your selection and Proceed to Checkout.

Please note if you choose Refund Amount — you will be asked to provide your current bank account details — fill these boxes in and press ok to continue. Tick to agree to the T&Cs and Submit.

Please note that this needs to be completed for each individual season ticket holder separately (apart from U19 and U12s). The deadline for selecting your refund option is 5pm on Friday 14th May.

Refund Questions and Answers

How many season ticket holders pay over £230 for a season ticket and will qualify for a refund?

Around 80 per cent of season ticket holders will get a refund which will cost the club around £900,000. That figure goes above £1 million with the U12 and U19s getting their season ticket rolled over.

What if I cancelled my season ticket during the year by stopping my Direct Debit payment?

You are still entitled to a refund and you will need to use the options stated above but your refund will be calculated on a pro-rata basis and be dependent on how many home league games were played up until the point you cancelled.

We have four season ticket holders in our household and only used one iFollow code. Does that affect our refund figure for the three codes that were not used?

The majority of season ticket holders are one per household but obviously there will be families of season ticket holders and we have covered as many of those as possible by offering a free season ticket for 2021/22 to all U19 and U12 season ticket holders.

What if I attended one of the Portsmouth or Burton games?

There will be no charge for attending those games.

What happens if I miss the deadline for telling you what refund option I want?

We will apply option C.

I still have cash vouchers left over as compensation for missing five games at the end of 2019/20 season. Are they still valid?

Yes. The expiry date has been put back from 30th May to 30th September 2021. They can be used in person at Planet Blue, in the matchday ticket office or in the FanZone.

You can also use them via the Planet Blue mail order system. Click here for full details.

I took the online credit option for the value of the six games at the end of the 2019/20 season. What is happening with this?

The expiration date for the online credit is being extended until the 31st December 2021. The credit can be used for purchasing any ticketing product available here or via the Ticket Office including home match tickets, memberships, events or towards the cost of a 2021/22 season ticket.

If a problem, who can I contact?

You can email the Ticket Office at mainticketoffice@itfc.co.uk or phone 03330 050503 and our Ticket Office staff will help you.

Please note the club’s sales department will contact directly all those who had a seasonal hospitality package.

Season Tickets 2021/22

Prices are frozen across all areas for those that purchased for 2020/21. U12 and U19 season ticket holders will automatically receive a free season ticket for 2021/22.

The club are also offering the basement renewal price to any season ticket holder from 2019/20 who DID NOT renew for 2020/21. This offer has been made because of the extenuating circumstances faced by all over the last year.

Season tickets will go on sale from 10am Monday 17th May until 5pm Friday 28th May at the renewal price.

Early Bird prices will then apply from 10am Monday 7th June until 5pm Friday 6th August with Early Bird purchases able to use the club’s interest free Direct Debit scheme.

Season Ticket Questions and Answers

So if I’m a current season ticket holder and want to renew, how do I go about it?

If you pay via the club’s interest free Direct Debit scheme then your season ticket will automatically be renewed for 2021/22. You don’t have to do anything. Your first instalment will be taken on June 7ht and be spread over 11 months.

If you are a season ticket holder but not on the Direct Debit scheme you can renew online here from 10am Monday 17th May until 5pm Friday 28th May.

If I’m a first time or lapsed season ticket holder, can I buy now?

If you were a season ticket holder for 2019/20 then yes, you can buy at the renewal price online here from 10am Monday 17th May until 5pm Friday 28th May. If you are a lapsed season ticket holder from before 2019 or are buying for the first time, you can purchase at the Early Bird rate from 10am Monday 7th June until 5pm Friday 6th August.

What happens if there are restricted attendances next season because of Covid-19 protocols? Do I get a refund?

A ballot system will be used, as it was for the Burton and Portsmouth games this season. Season ticket holders will be refunded for any matches missed on a pro-rata basis.

If I don’t want to renew my season ticket for 2021/22, how do I go about cancelling my Direct Debit then?

You can call the club’s ticket enquiries line on 03330 050503 from 10am on Monday, 17th May or preferably you can email the ticket office via mainticketoffice@itfc.co.uk. You must use either method by 5pm on Friday 28th May. Please have your customer number to hand if contacting by telephone. If emailing, please include your customer number in your email.

What about matchday ticket prices?

They have yet to be finalised.

Key dates in summary

14th May
*Deadline for selecting your refund option

17th May
*Season tickets on sale to those who want to renew but are not on the Club’s DD scheme
*Season tickets on sale to all 2019/20 season ticket holders who DID NOT purchase a season ticket for 2020/21

28th May
* Deadline for renewing for those not on DD scheme or 2019/20 season ticket holders who did not renew for 2020/21
* Deadline for those on DD scheme to cancel season ticket for 2021/22

7th June
* Season tickets go on sale at Early Bird prices

6th August
*Deadline for Early Bird prices


Photo: Action Images



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Stewards_Enquiry added 16:48 - Apr 28
When they advertised the ifollow service as free it should of had small print added ! This is awful from the new owners a real own goal in my opinion.

We have theee season tickets in our house and have been penalised big time to the value of £460 as we only used one code
5

dirtyboy added 16:49 - Apr 28
I'll probably be an outlier here, but i've not had a season ticket for years.

This year i've spent £350 on iFollow.

Those prices seem pretty decent. Plus the club have just lost £1m.....what more do people want, still a business to run (even more so now)
1

ploughman added 16:56 - Apr 28
All good except for the justification for charging us the full cost of ifollow. The coverage is poor and the cost is high. Crucially, none of us had the opportunity to opt out of this (which many would have as the season progressed). I can't believe I paid £230 for that.
4

Bert added 17:00 - Apr 28
I think they have got this about right. Whilst a reduction would have been a goodwill gesture, my 65plus ticket is good value and the Under 12 and 19 tickets for those renewing is a wise move to grow the younger fan base ... as we climb the leagues!
3

runningout added 17:04 - Apr 28
After a naff time. Early bird price decent. Not sure why bother upping it or having time limit prior season
3

Help added 17:15 - Apr 28
So does that still make ITFC the most expensive tickets in L1 and some of the Champ like previous years??
0

RegencyBlue added 17:24 - Apr 28
It was always a gamble maintaining a season ticket for 20/21 surely? Even last summer it was obvious the chances of fans being in stadiums for matches was minimal.

The club was never going to offer 100% compensation, it's a business at the end of the day and can't afford it. In the circumstances the package looks fair although I think where multiple season ticket holders live in the same house there should have been only one Ifollow charge made.
2

essextractorboy93 added 17:33 - Apr 28
Free season tickets for under 19s is amazing! Overall seems pretty reasonable to me!

COYB!
0

tempzzzz added 17:42 - Apr 28
Disgusting imo. Some households may have 3 or 4 season ticket holders but only using 1 code to watch together therefore losing out big time. I get the club would be losing money to give them away for free but how have Millwall managed to do next season, for people who paid for 2020/21 , at £39 for the season and we can't with all this investment?
3

DanS23 added 17:57 - Apr 28
I have to say I'm a little disappointed with this policy.

I think it would've been fairer if the club deducted a proportion of the iFollow fee rather than the full £10 per match I.e. the actual cost to the club.

Also, there were a number of home games that were live on Sky (Wigan, Sunderland, Swindon) from memory that were not on iFollow which should not be included.

I buy three season tickets for myself and two nephews one of whom turns 20 in September whist the other remains under 19. I will therefore have to pay (£658) more for the three of us than I did last season (£642) when we didn't get to attend any games.

Appreciate that I knew my eldest nephew would need an adult ticket, but it's disappointing to have to find such a large amount. Was hoping it would be a lot less.

The under 19 offer is decent though.
4

Salyidyce added 18:04 - Apr 28
Joke - took the refund last year against this seasons DD payment, just checked the refund option and it is zero. So basically I have paid a monthly DD for the whole season to watch the absolute crud on I Follow!!!!!!!
3

happybeingblue added 18:12 - Apr 28
i admit i was expecting them to reduce the prices a bit due to the last few years of pain,it also would have been a way of enticing back supporters who have left in recent years.and there have been thousands who have totally lost interest.
after all with a new start comes new ideas ,why bother with the early bird still? and then penalise someone who may be able to purchase later,just have a set price. back in the day a sesaon ticket used to guarantee you a seat so i guess apart from the said badge of honour in having one its not really as important as before in a half empty stadium.
imagine our ground full again that seems like a distant dream atm.
2

muhrensleftfoot added 18:12 - Apr 28
I don't think it's a great offer. For me personally it works as I have just moved into 65+ bracket so next season is almost free. But to assume that everyone took advantage of iFollow £230 is a helluva lot of money for sub standard web offering and what about families that have more than 1 season ticket but only use 1 iFollow code. Also confirming that iFollow was not free to season ticket holders. They've confirmed it cost £10 a game whether or not you used it.
4

muhrensleftfoot added 18:13 - Apr 28
I don't think it's a great offer. For me personally it works as I have just moved into 65+ bracket so next season is almost free. But to assume that everyone took advantage of iFollow £230 is a helluva lot of money for sub standard web offering and what about families that have more than 1 season ticket but only use 1 iFollow code. Also confirming that iFollow was not free to season ticket holders. They've confirmed it cost £10 a game whether or not you used it.
2

BluedanW added 18:43 - Apr 28
Absolute pi$$ take. No way would i have paid £230 to watch that lousy service with a free radio station commentary. Let alone the standard of that football.
Poor PR. Not a great start by the new owners. As they put this statement back a few weeks I was hoping for better. Not happy
4

BluedanW added 18:50 - Apr 28
The people who are saying it is reasonable are forgetting we will probably be paying £230 for a season ticket next season to maybe only watch a handful of games as there will probably be limited attendances if any next season when we go into a 3rd lockdown
-1

midastouch added 19:07 - Apr 28
As with all such things there will always be some winners and some losers.

I think on the whole it's not a bad deal but I do think they've dropped a bit of a clanger with the iFollow charge. Something like £100 perhaps for that would have been fairer, especially given how bad the football that's been served up this season has been. Moreover, those that have 2 or 3 (or more) season tickets in the same family (needing just one code) will probably be feeling rather let down on that score. Perhaps something could be done to compensate those at least?

The gesture of free season tickets for youngsters (to compensate for this season) is great because we need to work on getting more younger supporters back on board as we're in danger of having a lost generation of fans given how bad things got under Evans, so I'm pleased they are aware of that.

I'm loathe to moan as I'm thrilled we have new owners, however, I do feel they have misjudged the iFollow charge somewhat. But there's still some good positive elements to what they are proposing as well so it could still be a lot worse.

If they came out and said they are asking this because they want to push the boat out as far as they can by getting some much higher level signings in for next season, then that would perhaps go some way to making it a bit easier for everybody to swallow. Certainly for those at least that feel it's not worked out as such a good deal, even with their continued loyalty, through what has been a very dark and depressing period for supporters.

So I'm a tad underwhelmed but I'm still thrilled we've got new owners instead of carrying on under the malaise of Evans.

Maybe they might review the general feedback and offer a gesture of some sort to those that have arguably lost out more than others. If they did that would be great. It would show they are listening which would be in stark contrast to the brick wall that was Evans, who made about one meaningful (or some would say PR laden) statement every 6 months!
1

runningout added 19:09 - Apr 28
difficult to look on the bright side of anything these days, but got to try I guess
0

uppersirbob added 19:11 - Apr 28
What ever the club done you are always going to get moaning
Did anyone really think they were going to be free ?.
Yes the ifollow isn't great and the club did say in August season ticket holder will be able to watch the home games for free on that service
However Marcus has gone new owners have come in and need to balance the books
Personally I have no complaints I will renew and my sons is free
Let's now get a decent team to watch on the pitch
5

mattipswich added 19:29 - Apr 28
IFollow was FREE to season ticket holders ........BUT it wasn't as we have now all been charged for the FREE service. I personally only watch the games as they were FREE, had i know i would be charged to watch them i would have cancelled my season ticket. This seems an own goal by the new owners who given all the talk of FANS being the be all and end all, have done what i expect ME would have done. Great news for all those with free tickets for u19 etc, but as usual those of us supporting for 20+ years disappointing again.
5

Kickingblock added 19:47 - Apr 28
However they went about it some people were going to be happy and others were going to feel hard done by. Some more than others. I feel slightly shafted, but won't be moaning if I get a good entertainment next season. I think that they could have done more to get bums on seats.
1

ImAbeliever added 20:30 - Apr 28
So anyone over 19 who has had a ST for either this season and or 2019/20 can get one for next season for £230 nett, that a tenner a match. Under 19s go free.

What's not to like. Or have I totally misunderstood?
-2

BlueandTruesince82 added 20:37 - Apr 28
We want new players

We want better facilities

We want a professional structure put into place

We dont want to pay for it.

The club has had no match day income for over a year, in spite of that your prices are frozen. £200 for a season ticket seems great value to me.

If you buy a season ticket and miss a game you don't get your money back so why should you with I follow?

I would imagine anyone who purchased last year did so I the basis of supporting the club, not in the expectation of going to games, if the latter then thats short sighted.

If Evans were still in charge id understand it since he's been responsible for years of dross but the new owners ate not responsible for that so cut them a break and look forward to a summer of change.
3

dca77 added 22:16 - Apr 28
Am I missing something or did I miss something at the beginning of the season but live streaming of home games was FREE to season ticket holders, free! How can they justify a blanket charge of £230 across the board, even to those ticket holders who didn't access the service once? If I have missed it in any small print somewhere and someone is good enough to point it out I'll rethink my stance.
2

warfarinman69 added 22:29 - Apr 28
with less than 2mbs broadband I cant get ifollow. Penalised again. very poor offer, not sure i'll bother. No doubt they will be as penny pinching with player recruitment.
2


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