Framlingham-based pop star Ed Sheeran has been revealed as Town’s new shirt sponsor for the 2021/22 campaign.

Sheeran, a regular visitor to Portman Road in recent seasons until the pandemic hit, will sponsor both the senior Town men’s and women’s teams for an undisclosed figure described as a “significant investment”.

Previously, in 2019, Town shirts with Sheeran’s Divide logo were on sale during his series of Chantry Park concerts.

"Sheeran, 30, told the club site: “The football club is a big part of the local community and this is my way of showing my support."

“I have always enjoyed my trips to Portman Road and I’m looking forward to going back there as soon as supporters are allowed into stadiums again."

“With the new owners from the US coming in, there are sure to be exciting times ahead for Ipswich fans, including myself. Hopefully we can stop being sloightly on the huh!”"

Regarding the meaning of the logo which will appear on the shirts rather than his name, perhaps relating to a greatest hits tour, Sheeran said: “All will be revealed in time.”

"Town’s director of sales, Rosie Richardson, added: “We are obviously thrilled that Ed has agreed to become our shirt sponsor next season.

"“I have worked with Ed and his management team on various initiatives over the years and welcomed Ed and his guests to Portman Road for many games. He has shown his support for his hometown in lots of ways and this is another example of that. " “We look forward to seeing Ed - and every other supporter - back at Portman Road next season.” "

Town are yet to reveal the designs for their 2021/22 kits but pre-orders for the new home shirt are expected to start from early June.

Photos: Matchday Images/ITFC

Ipswich_Crazy added 11:55 - May 6 Reuserscurtains No it's a great sponsor! A person that loves the club putting money into the club.
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Reuserscurtains added 11:56 - May 6 You've won me over Ipswich crazy, calm your passions!
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VPHC added 11:57 - May 6 Brilliant. Reminiscent of when Fat Boy Slim sponsored Brighton's shirt, was part of their revival.
5

Bergholt_Blue added 12:00 - May 6 Not sure about this Yes it's a local lad and town fan etc bit it looks awful on the shirt bit I suppose it will stop fans moaning about it not being a betting thing
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trncbluearmy added 12:04 - May 6 Feck me good things are happening to us, it`s been a while COYB
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WonTheCupin78 added 12:07 - May 6 Excellent news!
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itsonlyme added 12:11 - May 6 Well done Ed. A global superstar and an ITFC fan, what more can you want. Like some on here I'm not into his music as such, prefer ELO, but that's an age thing, but it's great that someone of his elk wants to play a part of our rise from the ashes. More power to him.
9

Maythe4thbewithyou added 12:12 - May 6 LOVING This news. At last a sponsor who gives a sh*t about the club Looking forward to this on an the lucky Orange/ Ginger away kit
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itsonlyme added 12:12 - May 6 Ilk not elk bloody predictive text!
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BrettenhamBlue added 12:13 - May 6 Haven't posted in a long time.Too many bad results and felt I was saying the same thing over and over again like a broken record. Can see bright times ahead for our club.This is great new :)
8

spanishblue added 12:19 - May 6 Ed write a new club singalong please exciting times is this a dream next thing we'll pay money for a player
4

spanishblue added 12:23 - May 6 Ed write a new club singalong please exciting times is this a dream next thing we'll pay money for a player
1

IpswichT62OldBoy added 12:26 - May 6 Having become habituated to disaster and misery over the past 12 years or so I am becoming worried. The number of positive things happening at Town seems too good to be true, the sense of things finally coming together, with genuine optimism and excitement for next season , lead me to assume I am either dreaming, am in a medically induced coma or have been spiked.

8

Linkboy13 added 12:29 - May 6 Not a fan of his music but admire the bloke for his involvement in the local community so it's a massive thumbs up from me. Im surprised he hasn't done a concert at Portman road it would be huge and would probably fill the ground three times over.
5

Roo added 12:32 - May 6 Great News - just hope the kit is white shorts again as I never want to see all blue again after this horrid season! COYB !!
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ArnieM added 12:35 - May 6 SHEEEEEEEEERRRRRRRAAAAAN SHEEEEEEEEERRRRRRRAAAAAN SHEEEEEEEEERRRRRRRAAAAAN I can hear that already belting out from the North Stand ( aka SBR) BRILLIANT!!
6

bugblatter added 12:36 - May 6 Sorry to be a pedant, but that x should be an ×
0

Cakeman added 12:36 - May 6 Absolutely brilliant. Sponsored by a musical legend but not only that a very well respected and well liked person. The perfect fit for the ITFC rebuild.
6

ArnieM added 12:39 - May 6 reasuerscurtains : A stonewall budgie all day long. tw@
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vanmunt added 12:41 - May 6 Boo, bring back the fantastic 'Magical Vegas' logo...
3

Pencilpete added 12:43 - May 6 Anyone who thinks this is a bad idea needs their head examining - Ed Sheeran gets pictured in the papers if he leaves his house to go shopping, he is a massive world famous name and to have him associated with the club will bring SO much publicity, sponsorship ETC - pictures of him celebrating a Town goal made the national papers once - Him putting money into the club and using his fame ETC is massive. In the Evans days people were desperate for Ed to get involved and now he is ..... My nieces are from Stoke and have no interest in football at all but they both have Town shirts from Eds Chantry park concerts .....

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WhoisJimmyJuan added 12:44 - May 6 I can love his music for this! Excellent bloke! I try to be cautious after the Evans experience, particularly the early days. But I can't help but find myself caught up in a wave of optimism now. Please please don't make it another false dawn. Even just getting back to being a competitive Championship side would make me delirious! COYB.
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BlueandTruesince82 added 12:44 - May 6 Curtains. You haven't actually answerd the original question, what's not to like about this? It will raise the club's profile significantly, maybe bring in some US fanboys/girls who currently don't follow a club and maybe help sell a few more shirts so what's not to like? If your not a fan of ES fair dos. Personally I'm not big on his musical output but local boy done good, had a massive fan base of his own. Win win for me. So enlighten us, what's the issue? I know you are now 'won over' and that but humour us

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chivy99 added 12:45 - May 6 Ed Sheran - our answer to Delia!
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Europablue added 12:45 - May 6 Concert at Portman Road with preference for supporters, and write a song to replace singing the blues! Good on you Ed, I really love the idea of having a local connection. The whole point of football is community and local pride!
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