Town Appoint Chief Revenue Officer
Thursday, 6th Nov 2025 11:23

Town have appointed Andrew Wood to the new role of chief revenue officer.

Wood joins the club having been senior vice president - commercial, APCA and ANZ [Australia and the Asia-Pacific region] with Professional Fighters League, an MMA organisation, for the last year.

Prior to that, he was group head of partnership sales APAC with City Group Football from July 2017 until July 2023 and before that for the previous five years director of sales for global sports agency IMG in Singapore.

From Victoria, Australia, Wood has also served on an advisory committee with Optimal Investments and as an advisor to 2point.io, which offers independent advice on sports and entertainment industry partnership and investment opportunities.

“We are excited to appoint Andrew to such an important role at the club,” chairman and CEO Mark Ashton told the club site.

“It’s vital we are able to maximise our revenues across all areas as the club continues to grow and being able to bring in someone with Andrew’s skillset and experience is an important step in us being able to do that.”

Wood added: “I’m delighted to have the opportunity to join a club with such rich heritage in the game.

“The club has experienced incredible growth in recent years and I’m thrilled to have the opportunity to contribute to that momentum, driving continued progress across all areas of the business in the short, medium and long term.”

Photo: ITFC

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MaySixth added 11:44 - Nov 6 Sales sales sales.
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Guthrum added 11:54 - Nov 6

Sales, yes. But it's how ITFC goes from having a single dollop of investment (which gets burnt through pretty quickly) to a sustained higher level of cashflow, allowing development of facilities and maintaining a higher quality, more expensive squad.

We may not be entirely comfortable with it, but that's how modern-day football is, if we want to acquire and retain a seat at the top table over the next few years.

OliveR16 added 12:39 - Nov 6 Mmm. I have to admit that watching the game against Watford as we found new ways to miss goals I never had the thought, 'I wish we could appoint a Chief Revenue Officer'.
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Barty added 12:50 - Nov 6 Good post Olive R16 and i think the appointment of someone from Specsavers would have been a better option
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herfie added 13:30 - Nov 6 Sounds as if he should be working for Rachel from Accounts,
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Bazza8564 added 13:38 - Nov 6

Guthram yes, economic modelling and an experienced revenue officer will help us sustain ourselves. Oh how I wish we had forward thinking people like Ashton instead of the eras when Evans and Sheepshanks were at the helm..... One let the club drift into oblivion, the other into administration!

As for the other comments, well let'sjust leave those guys to shout "Uppa towen" as loud as they can in the hope that will be enough

armchaircritic59 added 18:46 - Nov 6 Guthrum, can't argue with any of that. As for the humorous comment ( I thought so! ) by Olive R16, I think what we need to employ is a former striker ( not neccessarily from here ), who can actually teach our front players how to put the ball in the net, as a few couldn't hit an elephants arse with a banjo at the moment!
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Westy added 22:12 - Nov 6 I really hope this doesn't mean prices go up to increase revenue which I expect is part of his remit - food & drink in the stadium is already overpriced, although there have been the Early Bird offers lately that I hope continue.
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