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Ashton: We Must Shape the Regulator
Wednesday, 19th Nov 2025 12:54

Blues CEO and chairman Mark Ashton believes football should shape the new independent regulator and revealed that the governing bodies use Town’s ownership as an example of how they would like clubs to be run.

Ashton, speaking at last night’s Fans’ Forum, was asked his view on the new Independent Football Regulator, which has been established to protect and promote the financial health, sustainability and heritage of English football.

Former television executive David Kogan had been appointed the chair and Richard Monks, previously of the Financial Conduct Authority, the CEO.

“My own opinion on the regulator now is irrelevant because it’s here,” Ashton said. “But I think what we have to do, and I’ve made this very clear to the regulator, made it very clear to the government, very clear to the EFL and the EPL, we must shape the regulator.

“Football has to manage football. The regulator’s here, none of us quite know where that’s going to drop and how the regulator’s going to move forward. They keep telling us it will be a light touch.

“I think there are some things that the regulator brings that will be good. I think this football club naturally does what it does. I think we are one of the most transparent clubs, we try and communicate, we don’t get it right all the time.

“Ownership is very clear. I was talking to the governing bodies only last week and they use our ownership as a blue chip example of how they’d like to see football clubs run.

“I think we will work with the regulator, we will help shape the regulator, but I also think football has a responsibility to get its own house in order.

“There are a number of good things that I think the regulator will bring, but we’ve just got to make sure that’s a light touch because this industry is very complex. I think the English Premier League is one of the biggest and best exports this country currently has and we need just to be careful.

“The Premier League, the EFL, they are some of the shining lights economically that the country has, so we need to make sure that we protect the game moving forward.

“I’m a passionate believer that we must protect the pyramid, but we’ll work with the regulator to help shape what that light touch looks like.”

Asked to add his thoughts, Ed Schwartz from ORG, who represent PSPRS, the pension fund which is the majority shareholder in the club, said: “The only thing I would say, I really defer to Mark on specifics, but in terms of ownership, we believe in transparency, we believe we have a very blue chip group, including a major pension fund.

“So, on one level, we’re not as concerned about that type of thing, but obviously we’re very mindful of the integrity of the game and the growth of the game.”

Photo: TownTV



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Westy added 13:55 - Nov 19
There seems a great deal of uncertainty of what powers the Regulator will have or even their remit. Great credit to the Club that they seem to be using town as a model of how a club should be run. I hope nothing is put in place that will work against those who have invested compared with those who have not.
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Bazza8564 added 14:49 - Nov 19
It will be interesting to see this unfold. Football, as we saw last season, is in the grips of a regime and set of rules now that seem to be favoring the bigger clubs, and allowing more and more PSR freedom to use capital injections (as MA wants) will help us but inevitably make the biggest clubs even more well off. If Newcastle and City have limitless cash available without control then those gaps are going to get wider.
I like Mark's comment about us shaping them, but far too many clubs, ourselves included, went into administration in the past so those type of controls seem to be the biggest priority.
And with our own checkered history of financial failure in 2002-3 it does seem rather ironic we now seem to be the golden example :)
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ArnieM added 07:41 - Nov 20
There's al.ist zero true accountability to clubs and their financial dealings. Look no further than Man City, Chelsea and Leicester as just 3 examples. Little wonder there's now a regulator set up. It make be deemed a " light touch" intervention atm, but thstbwill change as it needs to.

Yes, Town are transparent and run as a model club, but the majority are not, and there's zero meaningful policing of these clubs and their activities. Ashton wants clubs to mold the regulator on the claim thst " football is a complex budiness" and thst the PL / Championship are the biggest earners to this country. That they may ge, but its now IMHO, corrupt. The game reeks of money, money, money at all costs, and where cheating is actively coached into the game. McKenna's interview only this week speaks of declining ball- in- play time, as clubs constantly seek to disrupt play
( the act of playing football!) in order to win ( or not lose) a game. This is actively coached.

Frankly the " beautiful game" is dead and has been for years. It stinks, and it is ONLY about money. Thank you Sky for your legacy!!

No, the game DOES need a fully independent regulator Mark!
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