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O'Neil: To Stay Up You Need to Invest in the Squad
Wednesday, 24th Jun 2026 10:09

New Town boss Gary O’Neil says he has already spent some time with CEO and chairman Mark Ashton discussing where the squad might need additions ahead of the Blues’ return to the Premier League and confirmed that funds will be made available.

O’Neil, 43, was confirmed as the successor to Kieran McKenna at a press conference at Portman Road yesterday afternoon, becoming only the 20th manager in the club’s 90-year professional history.

Speaking on Friday, Ashton said the club had a number of deals already well progressed, awaiting the new boss’s input once he had been appointed.

“Still early, of course, we’ve been making sure that this gets finalised first and everything goes smoothly,” O’Neil said when he was asked whether there had been discussions on that front.

“But we have spent a few hours together going through some bits already about the current group and about what we think we can help them with, and then what we can supplement from outside.

“It’ll be a lot of work to be done. It’s September 1st when the window closes, so between now and then we’ll be doing our very best to give the club the best chance.

“I’ll have my own thoughts on what we need, the recruitment team look like they’re doing a fantastic job and have some good stuff already lined up, so let’s see what we can do.”

Promotion to the Premier League is worth at least £240 million to the club and O’Neil confirmed he will have some of that money to spend.

“There will be funds, of course, as you would expect,” he added. “You probably know from last time that they got promoted that there were funds available and that they had a real good go in the transfer market at supporting the manager.

“I don’t think it will be too different this time. Everybody knows that when you’re promoted from the Championship, if you want to have a real good go at staying up, there needs to be some investment and you need to invest in the squad, it’s a no-brainer, really. Everybody knows that.

“You add to that how committed the ownership group is here and how committed Mark is to making sure that we do it properly.

“So yes, we’ll be able to do some stuff in this window. That doesn’t mean we’re going to be just spending money willy-nilly and wasting it. Like the process of recruiting me, it will be as deep and in-depth with every single player we sign.

“They have to fit what we need tactically, they have to fit the culture, they have to fit the football club.

“But I haven’t even met the current playing group yet and they deserve an awful lot of respect for what they’ve done at this place and they’re going to get a good go at helping us stay in this division as well.

“It’s not going to be like, ‘OK, there’s a new manager that’s come in, let’s rip everything up and sign a load of new players’. It’s going to be, ‘can we put all of this together? Can we use what we have? Can we make sure we keep the core and the culture intact while we add some bits that give us the best opportunity?’.

“We’ll try and use all the expertise in the building, the recruitment team, myself, Mark, all the other guys that are involved in it, to try and put something together that gives us a real good go.”

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BenHBlue added 10:25 - Jun 24
A player was seen yesterday having a photoshoot on the pitch so hopefully that means one announcement is close...
4

Wickets added 10:25 - Jun 24
And we expect nothing less . Good luck .
5

Foreverdon_Blue added 10:42 - Jun 24
I wasn’t too sure about the appointment of Gary O’Neil but I have to say he has come across very well in the press conference and i think we have a great chance of staying up!
10

oldelsworthyfan added 10:46 - Jun 24
For the Premier League we need some more 'robust' players. I wonder if we'll try to get Delap back?
4

trevski_s added 11:03 - Jun 24
Admittingly Gary wasn't my first choice but I know he did a good job with what he had at both Bournemouth and Wolves and then did a really good job at his short time in Strasbourg, but I trust in Ashton and will be behind him all the way

He's already coming across really well in interviews and I really like the way he thinks and wants his teams to play both against the "top 6" and those where he knows he can pick up points. We all know how tough the PL can be so we shouldnt be quick to judge. Its great he wants to try keep as much of the current squad together as well as bringing in his own people to strengthen all areas (both on and off the pitch)

I firmly believe that Gary (and Ole for that matter) probably were talking to Ashton and the recruitment team even before McKennas annoucement was made about the sort of players they wanted to go for to start getting the ball rolling on transfers and hopefully can see a couple of announcements soon with more coming after the world cup has ended
2

Linkboy13 added 11:05 - Jun 24
Bit of a daft comment the funds are always available but we don't get the players that are capable of playing in the Premier league let's hope things change.
-1

Ferguson added 11:09 - Jun 24
Solid start, nothing flash. I think we can forget about his bad times at Wolves and believe that recruitment is well progressed.
Oh and an we have Delap back please ?
1

Saxonblue74 added 11:10 - Jun 24
BenHblue, perhaps someone was seen wearing a kit and having photos. Not necessarily a new player. If we were that far down the line with a signing I'm sure it would have been announced.
0

baxterbasics added 11:14 - Jun 24
The difficulty is it's not just funds alone that are needed, capable players need to be willing to come to a team which is considered likely to have a difficult season. If they are already established at a PL or equally good league team their club needs to be prepared to sell at a price that works. So much may depend on GON's ability to find foreign players who are ready for the challenge and don't cost so much. Not so easy, this isn't Football Manager.
2

ldnj added 11:16 - Jun 24
Or could it be an existing player in a new kit ? Must be due a kit launch soon ?
1

Gforce added 11:19 - Jun 24
The players as he said did a great job getting us up,but in my opinion very few are premier league quality.
How many of our 1st eleven would get into any other premier league team ?
Very few if any.
We should be looking towards what Sunderland achieved and the type of players they signed,i believe at the start of last season, only Dan Ballard survived from their promotion winning team.
Not saying we need a whole new team,but not far off.
1

afcfee added 11:35 - Jun 24
We will need a new dof and a new manager too
-6

BobbyBell added 11:37 - Jun 24
Big money signings are not always the answer. Players that fit the system and have the fight and desire for a tough season is what's needed.
Look how much money was on the pitch for England but they were more concerned with not losing than trying to win. How many of you were shouting at the TV screen watching that predictable, slow and overly cautious display?
2

jas0999 added 11:40 - Jun 24
I thought he spoke well and was respectful to the current squad. But he will know, the squad does need an overhaul. We desperately need two strikers … ones who know how to score, not with poor records such as two goals in sixty appearances. There is so much work to do …
2

Bazza8564 added 11:59 - Jun 24
Ive not changed my view, ive said all along the spine needs strengthening, a GK, CB, 2CMF a 9 and a 10, just for starters.

But we trust the process, we've beefed up the recruitment team since last summer, we have a new manager with better PL exposure and we are back in the PL again.

Let's see what they can do

2

tetchris added 12:15 - Jun 24
Whilst we should show certain loyalty to the players that got us promoted. I do think there is some dead wood that needs clearing. Be interested to know what his take is on Akpom?
1

Stato added 16:18 - Jun 24
what killed us in our prem season wasn't a lack of squad depth it was a lack of quality in the starting 11. Omari and Delap were the pick of that 11 and it was more about the back 7 than the front 4. Of that back 7 Greaves, O'Shea and Davis remain at the club with Greaves and OShea having multiple relegations already on their CV so surely O'Neil will not expect to stay up without significant upgrades at CB
1

dirtydingusmagee added 16:40 - Jun 24
BenHBlue, are you another SPY, hiding behind a tree ?
0

armchaircritic59 added 19:35 - Jun 24
Only show " loyalty " to those that are believed to have the requisite ability. Sentimentality is a no go area in the PL. Harsh but true I'm afraid, and the bench needs to be strong as well. No point in bringing subs on that are a big drop off. Interesting couple of months ahead!
0

Razor added 20:29 - Jun 24
I am nervous when Ashton says he has his own views on recruitment! Delay no I think he may have got more bookings than goals last year gone must have made some European contacts and don't we have 3 guys on it full time have we recruited the recruitment guys properly?
0

planetblue_2011 added 12:54 - Jun 25
I’m liking your words Gary and your optimism! Let’s hope it works out and we do stay up.
COYBS
0

Gazelle added 11:54 - Jun 27
It was generally accepted that left back was the weakest part of our defence when we were in the Prem. We all like Leif as an attacker but he cost us a few goals by his inability to defend.
0


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