US Sports Media Personality Cowherd Among Town's Owners
Monday, 14th Sep 2026 13:33
US sports media personality Colin Cowherd has been revealed as a minority stakeholder in Town.
Cowherd, 62, is the host of Fox Sports’ The Herd, contributes to Fox NFL Kickoff and founded The Volume podcast network.
We understand Cowherd, whose late mother hailed from Leicester, was among those to invest through one of the investment funds already involved in the club at the end of last year as part of the ownership restructuring.
Brett Johnson from the Three Lions Fund and Bob Gold from Clara Vista Investments both raised funds from new investors to buy shares from PSPRS as the Arizona police and fire service pension fund reduced its stake in the club.
As a result, a new entity, Portman Holdings LLC, became the new majority shareholder in Gamechanger 20, the company which owns the club, with ORG, which manages funds on behalf of the pension fund, Clara Vista and the Three Lions holding broadly equal stakes. The restructuring valued the club at around £400 million.
Cowherd, who had previously looked at buying a stake in MLS teams, confirmed to Front Office Sports that he had become a minority stakeholder in the Blues but with the size of that investment not disclosed.
Last month, it was revealed that three-time NBA champion Udonis Haslem had also taken a minority stake in the club, again as part of last year’s restructuring.
It's also emerged that former New Orleans Saints wide receiver Marques Colston, 43, is also among those to have invested in the Blues through his Champion Fund, also as part of the restructuring last year.
“They have a really buttoned up business outside of the game itself and now that the game itself has gotten them into a position where they were able to get promoted, we have a really good entry point and hopefully we stay up there,” he told Front Office Sports in July.
Photo: USA TODAY Network via Reuters Connect