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There is a law in place to stop owners from 'overspending' the market rate.
Something along the lines of an agreed 10% over market rate, or what another company would be willing to pay.. to stop owners from putting £10 million through shirt sponsorship when it clearly isn't worth it.
Evans will be using this to our (small) benefit as well
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Sheff Weds owner paid almost a million to sponsor their shirts on 12:18 - Feb 28 with 675 views