Forum | ITFC and Farage - The PR playbook by EdwardF

Forum index | Previous Thread | Next thread

ITFC and Farage - The PR playbook 12:34 - Mar 28 with 280 views

There is an accepted PR playbook on how to manage a crisis and particularly how to manage the potential for the crisis to have severe reputational damage.
In short form this is the accepted PR playbook tends to look like:

- establish what happened
- establish why and who
- identify any legal ramifications/liabilities
- identiy lthe likely immediate reputational impacts
- if the blame lies within own it in full
- issue appropriate comms giving unreserved apologies
- don't obscure the message with 'weasel words' - these will be seen for what they are
- dont cover up or hide key information - this information always get out
- be completely truthful and transparent - don't lie as this can become a much bigger problem than the orginal crisis
- set out a clear pathways to restoration of trust - in some cases this can mean public accountability (loss of job) for those responsible for the crisis

Did ITFC follow this PR playbook? You decide.

Poll:

Hypothetically who would you prefer as your main striker:

Forum index | Previous Thread | Next thread