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Two days before game: opposition manager says Ipswich are the best team/squad in the league.
One day before game: McKenna and/or player stress how important the game is and how we need to get back to winning ways.
Day of game: flatter to deceive, give up soft goal, chase game, either fail to find winner or let in a late goal (lately to ex Norwich players for added bantz)
Day after game: Senior player trotted out to remind us there’s a long way to go