Town sold more than 12,500 season tickets for the 2012/13 season prior to the early bird deadline in April. Despite those numbers being a reduction of 2.6 per cent on the figure at the same point last year, chief executive Simon Clegg says he's pleased with the total given the current economic climate.

Chief executive Simon Clegg said: "I'd like to thank the supporters who have purchased season tickets at the early bird prices. The figures show the fantastic loyalty of the fans at this club in difficult times.

"We've had a disappointing season with another mid-table finish. When you also take into consideration the current economic climate and the impact it's having on people's lives, then we have to be very pleased with the overall take-up."

A fifth of the tickets sold were bought online, a service which was available for the first time this year, while 60 per cent of those purchasing seats used the 12-month direct debit scheme.

Fans buying for the first time or returning after at least a year away from being a season ticket holder made up seven per cent of sales.

Season tickets are still on sale via the club site. Town's 2011/12 total eventually reached 13,370.

Photo: Action Images

AndyUK61873 added 18:13 - May 10 To me 12.5 is a better good number to have. As someone else mentioned alot of Championship teams would like that....if oyu look at the average, we are over 18.2k/game last year...the entire league average is 18.5 http://soccernet.espn.go.com/stats/attendance/_/league/eng.2/english-league-cham
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alfromcol added 19:03 - May 10 Norwich adult season ticket prices 2012/13 cheapest adult £417 before 26 Feb, £509 before 7 April and £547 after this (£28.78 per game). 22,000 being sold. Not exactly cheap, although it is premiership Just goes to show, become successful and the stadium will fill up whatever you charge!
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TimmyH added 19:54 - May 10 He's pleased with that? (clegg) a 2.6% drop loss on last season, says it all!! it's more about the quality on the pitch than the economic climate mate. Ged rid!
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buryblue77 added 20:25 - May 10 Mr Evans, I'm glad I saw your correction, I was starting to wonder what the point is of challenging for a top 7 spot, would be more frustrating than finishing 15th.
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Taricco_Fan added 21:00 - May 10 A season ticket is out of the question for me due to work (I could make half the home games, tops) but I used to get to every game I could. These last few seasons I've mainly stayed away from PR because the matchday ticket prices are too high. They have to be reduced. Quality of football alone is not always the reason people stay away. For many, going to the football is simply unaffordable. That doesn't make them any less of a fan, it's just the reality of the economic climate.

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nthstd added 21:38 - May 10 I renewed my season ticket even though I have had to start working for myself, but thankfully I can afford the 32 odd quid a month. I have stopped buying the beer in the ground because a) it's awful b) the cost far too much. I stopped buying the program for the same reasons as the beer! I park 15 minute walk from the ground for free and go for a pint in a pub before the game. Admittedly going on the lash on match day was never my thing, but with a few prudent cuts I can still afford the match day, but I have cut my spend in the ground by 10-15 quid.

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Tractastic added 00:19 - May 11 Time to wake up Clegg. 12,500 season ticket sales when the club has a capacity of 30,000 is frankly poor by any ones standards.The team and the club need to have more fans at each home game so please wake up Clegg etc and get the ground at least two thirds full.The priority should clearly be more incentives to increase season ticket sales whether it be with loyalty discounts,family tickets or improved junior tickets and from then on regular match day incentives to encourage lapsed or new fans. Empty seats means missed revenue but equally importantly missed supporters cheering on their team. If you can promote the corporate hospitality at the Olympics successfully surely you can fill a smallish ground of expectant and supportive fans within a huge catchment area? After all why do you work for ITFC?

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staffordshireblue added 14:17 - May 11 Didn't renew but mainly due to that fact that I moved to Stafford area mid season and the travelling has simply been too much, will pick and choose my home games next season.
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