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Sleepwarking in a Warky Slumberland
Friday, 24th Aug 2012 17:18

New League Cup sponsor Capital One has produced what it claims is “football’s first sleep therapy audio tape” to help Blues supporters get some shut-eye on their way back from Tuesday’s mammoth 620-mile round trek to Carlisle United. Featuring the dulcet tones of Town legend John Wark, the nodcast has been put together by sleep expert Nick Littlehales, who regularly works with top level professional clubs and individual athletes.

With the Town coaches not expected to make it back to Suffolk until 5am following the second round tie, travelling fans will be wanting to get their heads down on the way home, in many cases in preparation for a full day at work. The techniques on the tape include guided imagery, progressive relaxation and deep breathing.

Littlehales, a professional sports sleeping consultant, said: “A good night’s sleep has not only become important for professional footballers, the exertions, emotions and travelling fans put themselves through during 90 minutes on a match day means that they need to get the necessary rest in order to recover fully.

“I am delighted to be involved in this project and hope all the Ipswich fans see a great game, enjoy a safe trip and sleep well.”

Capital One’s chief marketing officer Michael Woodburn added: “A trip of that magnitude is not one for the faint hearted and fans are bound to have made many sacrifices to attend the game.

“The fans will be arriving back in Ipswich in the early hours of Wednesday morning with many of them having to travel straight to work. We wanted to make their journey home as restful as possible. ”

Town’s press manager Steve Pearce said: “We’re really grateful to Capital One for acknowledging our dedicated supporters making the long trip to Carlisle. Hopefully the tape will get some further use — all the way to Wembley!

You can download the nodcast featuring Warky here.


Photo: Action Images



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BackToRussia added 17:23 - Aug 24
What the...
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MarcFowler added 17:26 - Aug 24
Well, this is.. odd.
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WeirdFishes added 17:28 - Aug 24
Gee. thanks
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shiminywho added 17:29 - Aug 24
I live 25 miles from Carlisle so won't be taking advantage of this technical breakthrough (!) In fact, I'll be home before the pubs shut. Blue Army!
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tractorblue99 added 17:47 - Aug 24
Eeeerrrrr...
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raycrawfordswig added 17:48 - Aug 24
I Find a few beers help .
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NoCanariesAllowed added 17:52 - Aug 24
Feel like I'm missing something here - since when do you need something to help you get to sleep on a long journey? A long journey puts you to sleep rather than keeping you awake, surely?!

620 miles would take it out of anybody, I'm sure. Kudos to those who are making that trip - some serious dedication right there.
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Churchmanschild added 18:13 - Aug 24
Just make them listen to mick mills zzzzzzzzzz
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TheJam added 18:25 - Aug 24
I hope the Driver doesn't listen to it !
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tim added 20:27 - Aug 24
hoom.
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beerhelps added 23:01 - Aug 24
Beer always helps!
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CreamCrazy added 02:50 - Aug 25
To be honest I can see this being useful.

I couldn't sleep on a 19 hour flight from Heathrow to Singapore & Adelaide... so if the 'long journey' didn't put me to sleep I would need something else to do it!
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scooterblue added 14:36 - Aug 26
got a B+B so don't need it.
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