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The ITFC Crest: time for an update?
at 20:19:16

I really like the current badge, but there’s always room for improvement, and certainly any change will be controversial because you can’t please everyone. The last change, which I remember well, was - relatively speaking - fairly minor but I do think it made the badge bolder, which is what the Club said at the time. I hate yellow, and while I know it used to be a common away kit colour for us back in the day, I wonder how many of our fans today remember it? I only remember seeing it in pictures and I’ve been going for 40 years.

With my web designer hat on (I’m not a graphic designer though!) I agree with your point about typography. It could be cleaner and more consistent across the “brand”. But does that mean the “IPSWICH TOWN FOOTBALL CLUB” on the Cobbold needs changing too? It’s kind of iconic from all the squad posters.

I very much disagree with the need to use every space. From a web design perspective, adding space is one of the most beneficial things you can use. It helps make things look simpler and less cluttered. That’s not to say it should be wasted, but used wisely. I think it’s used fairly well, and leads to a unique shape.

The horse could be flipped to “look forward”. In the West, we write left to right, which is why it’s perceived as flipping the horse could be forward looking. If (as seems to be the way of things) we want to appeal to an Asian market, perhaps facing left is actually best ;-)

Anyway, just my thoughts. It’s thought provoking, but would need an awful lot of thought and work.
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