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Q27 Will you be purchasing/have you purchased a season ticket for 2018/19?
Last year 17.5 per cent of respondents said they wouldn't be renewing their season ticket, compared with 2.7 per cent this summer, and only 1.2 per cent said they intended to become new season ticket holders against this year's 6.3 per cent. Similarly, this year's 44.2 per cent intending to renew their seats is up on last year's 38.1 per cent.
Last year was the first time the over 60's lost their discount. I suspect that was the major factor in people not renewing at the beginning of last season.